keep your work secure and confidential whilst you are preparing it. If it is stored on a computer network‚ keep your password secure. When printing work‚ collect all copies from the printer and destroy the copies you don’t need. • Any materials (e.g. books‚ information from the Internet you have used to help complete this work‚ etc.) must be clearly acknowledged in the work itself. • All work must be submitted to your teacher once completed. Ensure you include your name‚ candidate number and centre
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Case study A dabbawala is a person in the Indian city of Mumbai whose job is to carry and deliver freshly made food from home in lunch boxes to office workers. Dabbawalas picks up 175‚000 lunches from homes and delivers them to harried students‚ managers and workers on every working day‚ at their desk‚ 12.30 pm on the dot. Customers can even order through the Internet. After the customer leaves for work‚ his/her lunch is packed into a lunchbox by his family members. A color-coded notation
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Introduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants. The aim is to discuss McDonald ’s distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix‚ place (distribution) determines where the product will be sold and how it will get there. In fact‚ as noted on www.mcdonalds.com‚ McDonald ’s is the leading
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Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers
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Case III: LATE MOVER ADVANTAGE? Questions 1. Why has the ‘late corner’s strategy’ of Toyota failed in China‚ though it succeeded in India? 2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals? 1.ans – Toyota failed to get a strong hold in the Chinese market due to poor understanding of the market. The reasons being mainly due to high pricing of the vehicle with which it entered the market in China as Toyota followed the price skimming strategy
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increase in net sales during the same period. V-Guard manufactures electrical products‚ including voltage stabilizers‚ wiring cables‚ pumps‚ motors‚ solar water heaters and electric fans. The company employs more than 1‚700 people‚ operates some 200 distribution and service centers‚ and partners with around 9‚500 retailers to deliver its products to a client base of approximately 50 million people. Recognizing that its existing information management systems were not sophisticated enough to cope with the
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Introduction to Statistics and Econometrics Case Problem SPECIALTY TOYS Specialty Toys 1. Specialty faces the decision of how many Weather Teddy units to order for the coming holiday season. Members of the management team suggested order quantities of 15000‚ 18000‚ 24000 or 28000 units. The wide range of order quantities suggested indicate considerable disagreement concerning the market potential. The product management team asks you for an analysis of the stock-out probabilities
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Probability Distribution Memo To: Howard Gray‚ CEO; Jean Dubois‚ VP Mechanical Watch Division; Uma Gardner‚ VP Production; Amanda Hamilton‚ VP Marketing After identifying the business problem of falling sales and an increase in rejections by the Swiss Official Chronometer Control‚ conducting a study for research will prove to identify a solution. Researchers performed a study of a sample population of 500 people. The study reveals 60% of the watches purchased are certified and the average
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COMPANY PROFILE BRITANIA Britannia‚ one of India’s most trusted food brands‚ caters to consumers in all demographic and socio-economic segments across urban and rural India‚ through every day food like bakery and dairy products. Biscuits straddle nutrition‚ delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15%
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REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:
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