maybelline.com/About-Maybelline.aspx Care‚ U. (n.d.). Maybelline. Retrieved September 22‚ 2012‚ from Mbaskool: http://www.mbaskool.com/brandguide/fmcg/1480-maybelline.html Marketing Manager Revlon and Maybelline Cosmetics. (n.d.). Retrieved September 22‚ 2012‚ from Slideshare: http://www.slideshare.net/emmie_lai/revlon-and-maybelline Maybelline New York. (n.d.). Retrieved September 22‚ 2012‚ from Authorstream: http://www.authorstream.com/Presentation/aSGuest15229-165811-maybelline-presentation-entertainment-ppt-powerpoint/
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REVLON‚ INC. VISSION: Provide glamour‚ excitement and innovation to consumers through high-quality products at affordable prices. MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women‚ health conscious women and older women with its varieties of brands. I. HISTORY 1932 – Revlon was founded by the two brothers Charles and Joseph Revlon along with a chemist‚ Charles Lachman‚ who contributed the “L” in the Revlon
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cosmetic industry. Projections on the future of cosmetic industry are also presented. Reference : Comparative innovative business strategies of major players in cosmetic industry Revlon sells through department stores‚ drug stores‚ etc. They do not rely heavily on independent sale representatives like Avon and Mary Kay Revlon The company markets extensive consumer product lines at a range of retail prices primarily through the mass‐market distribution channel. For outside the USA‚ the company markets
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monitor cash levels in banking operations. It is similar to preparing a balance sheet. It is known as a statement of maturity of assets and liabilities. When explaining the difference between Revlon and Beirsdorf‚ Revlon‚ Inc. operates its business through its direct wholly owned subsidiary‚ Revlon Consumer Products Corporation (Products Corporation) and its subsidiaries. It is a direct and indirect majority-owned subsidiary
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Title of the Case: Revlon‚inc.-2007 Statement of the Problem: Revlon inc.‚ gives minimal time and attention to internal and external assessment. Areas of Consideration Financial Resources- From the 2007 events in Revlon inc.‚ they have a long-term debt higher than previous years which implies that the company is either preocccupied with the thought of how to pay long-term debt‚ how to survive and how to avoid further expenses. Human Resources- Due to cost-cutting‚ employees are reduced into
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lot of weightage on an individual’s decision about buying something.They symbolise their fantasy and dentify with them. If there favourite star‚ sportsman or model is promoting a product‚ they would buy it irrespective of its utility and need. Revlon is a leading cosmetic brand world wide‚ instead of one promoter‚ the brand has a promoter for each country. Halle Berry a Miss America promotes the brand in Usa‚ the american women identify her and are in awe
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Chapter Two – Closing Case: Five Forces in the Beauty Products Industry In the beauty product industry incumbents such as L’Oreal‚ Nivea‚ Shiseido‚ Elizabeth Arden‚ and Max Factor are leaders of the industry. Incumbents have remarkably long staying power in this industry. Their support comes from the richer‚ aging baby boomers in developed economies and an increasingly more influent middle class in emerging economies. The industry leader L’Oreal was founded in 1909 and other companies
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Revlon‚ Inc. ¬¬ 2004 INTRODUCTION Revlon Inc. was founded in 1932 by Charles Revson‚ Joseph Revson and Charles Lachmann. The Company began with only one product nail enamel. Revlon Inc. later introduced other numerous products such as fragrances‚ manicure and pedicure instruments‚ and other cosmetic products. Within six years‚ Revlon Inc. turned into a multimillion dollar organization‚ becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world’s
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CONTENTS Introduction Brief overview of marketing strategies. Company Profile of Lakme Company Profile of Revlon Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years‚ the use of cosmetics
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Narendra Damodardas Modi is the 15th and current Prime Minister of India‚ in office since 26 May 2014. Modi‚ a leader of the Bharatiya Janata Party (BJP)‚ was the Chief Minister of Gujarat from 2001 to 2014 and is the Member of Parliament (MP) from Varanasi. He led the BJP in the 2014 general election‚ which gave the party a majority in the Lok Sabha (the lower house of the Indian parliament) – a first for any party since 1984 – and was credited for October 2014 BJP electoral victories in the states
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