"Modren society and media" Essays and Research Papers

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    Media Planning

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    “Whoever controls the media controls the culture.” – ALLEN GINSBERG‚ POET “Information is the oxygen of the modern age.” – RONALD REAGAN‚ US PRESIDENT Media Today “Your TV is ringing.” Maybe you saw the Verizon ad that shows a cellphone with a TV attached to it—pointing out that you can talk on the phone and watch TV at the same time‚ on one piece of equipment. If you saw it‚ you might have said‚ “cool‚” or “I want that‚” or “what a ridiculous thing to do.” But Verizon could have gone further

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    Mass Media

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    The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio‚ recorded music‚ film and television transmit their information electronically. Print media use a physical object such as a newspaper‚ book‚ pamphlet or comics‚[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards‚ signs or placards placed

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    Media audiences

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    The classic definition of “media audience” is people who consume the media‚ in the past‚ they are readers who reading newspapers or magazines‚ and listeners who listening to the radio. Nowadays‚ media audience can be viewers who watching television program of users who surfing on the internet. And there are two views of “media audience”‚ on the one hand‚ some discourses note that audience is passive‚ which means media dominant audience reactions and feelings. On the other hand‚ more researchers believe

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    Print Media

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    With the extreme evolution that man has passed through‚ we then started forming our own system of symbols that had given us easier access in understanding the world around us which we call language. It was not until the time when hunter-gather societies turned into agricultural ones did a writing system came to birth. One of the earliest examples of pictorial writing was found in the excavation of Uruk in Mesopotamia‚ dating from 3500 B.C. The Sumerians developed cuneiform and wrote on wet clay

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    The Influences of Media

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    Television is one of the most popular forms of media. But popularity does not necessarily mean positive. When watching TV‚ some tend to think of characters on television shows as role models and try to conform themselves to resemble that person so that they can be “noticed”. Some of the actions people perform could be positive‚ maybe comedy for example. But‚ at the same time‚ they could be taking attention away from what is really important at the time. Media on television influences some people to act

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    News Media

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    Answer each question below. Answers should be approximately 100 words per question. 1. What are the primary roles of media delivering news to the public The primary roles of media delivering news to the public are to inform‚ explain‚ update‚ educate‚ and entertain. The media wants to send the news out to the public. This means citizens; including members of the news media should be respectful of readers and tell the truth at all times. People want quick and truthful information on what is happening

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    Sexism in Media

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    When sexism meets the media‚ what happens? I’m not sure I could give a straight answer myself‚ because the result is so artificial and chaotic. But I do know the two congregate far too much. It would be safe to say that the American government‚ who work to serve the supposed land of the free‚ have deemed sexism as a form of prejudice. So‚ why is it an issue that still seems to sneak up in our culture almost everywhere you turn? I say‚ “sneak” because sexism in the media works in sly ways; we are

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    Psychology and the Media

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    The Image of Psychology through the Eyes of the Media Abstract Psychology can be presented by the media in forms such as magazine or newspaper articles‚ and the most popular today is through commercials watched on TV. Psychology is presented in a form of science today compared to what it was viewed as in the late 1800s and onto the 1900s. It is more of a science nature because viewers have to think about the meaning of the article or commercial to understand the message that is being presented

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    Media Stereotyping

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    Media Stereotyping When you turn your TV on‚ what do you see? Most likely a white male as a protagonist‚ an African-American getting arrested‚ a Mexican yard man‚ maybe a black woman cussing and exhibiting verbal aggressiveness‚ an Asian owner of a pawnshop in some sketchy ghetto town‚ or a Pakistani terrorist with a last name too long and complex to pronounce. Racial stereotypes of ethnic minorities have become extremely prevalent in advertising‚ entertainment and other forms of digital and broadcast

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    Electronic Media

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    Matter of Time: Field Differences and the Shaping of Electronic Media in Supporting Scientific Communication Rob Kling & Geoffrey McKim April 27‚ 2000 Indiana University School of Library and Information Science 10th & Jordan‚ Bloomington‚ IN 47405 USA +1 812 855 5113 kling@indiana.edu‚ mckimg@indiana.edu Accepted for publication in: Journal of the American Society for Information Science Abstract The shift towards the use of electronic media in scholarly communication appears to be an inescapable imperative

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