Global Journal of Management and Business Research Marketing Volume 13 Issue 5 Version 1.0 Year 2013 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Empowering Social Marketing Media Towards Genration Y Buying Behaviour By Vincent Wee Eng Kim‚ Thinavan Periyayya & Vivien Wee Mui Eik Taylors University‚ Selangor Darul Ehsan Abstract - The intention of this study is to determine the influence
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in this global market and offer the information needed to maintain its leadership in the fast food industry (Ganly‚ 2010). McDonald’s has taken full advantage of what technology has to offer and effective planning is its best customer (Bateman & Snell‚ 2009). The introduction of fast food restaurants like McDonald’s into the foreign market has proven to be most beneficial to McDonald’s bottom line. McDonald’s was the first company to export America’s love of fast food to this global community
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Module book Branding & Communication Media & Entertainment Management 2013/2014‚ Year 2‚ Module 2 Stenden University Module coordinator: Rengerslaan 8 P.O. Box 1298 8900 CG Leeuwarden Ronald van den Berg Office: 2.19 ronald.van.den.berg@stenden.com Preface Dear Student‚ This is the Module Book for the Branding & Communication module. Branding & Communication is a compulsory subject during the second year of the degree course in Media & Entertainment Management at Stenden
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include: – What are the basic business activities and data processing operations that are performed in the revenue cycle? – What decisions need to be made in the revenue cycle‚ and what information is needed to make these decisions? – What are the major threats in the revenue cycle and the controls related to those threats? 1 of 160 © 2008 Prentice Hall Business Publishing Accounting Information Systems‚ 11/e Romney/Steinbart 2 of 161 © 2008 Prentice Hall Business Publishing Accounting Information
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concerns in global business and their relevance in the Kenyan economic situation. Introduction Ethics are defined as the process of distinguishing the right and good from the wrong and bad and they call for a moral responsibility to pursue the good and right. Business ethics are concerned with the good or right and the bad or wrong behavior in the business organization context. Social responsibility on the other hand goes hand in hand with business ethics. It advocates that a business should
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IMPORT FINANCING Background Like other developing countries‚ Pakistan’s import bill exceeds exports. Therefore‚ it faces scarcity of foreign exchange to meet its import requirements. According to daily “DAWN” dated 18th November 2012‚ Pakistan’s foreign exchange reserves were USD 13.84 Billion at the week ended as on 9th November 2012. Gap between the import and export bills is partially covered by regulations‚ controls and measures exercised by State Bank of Pakistan and partially by the
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Bogdan. 2011. Factoring: Alternative model of financing. UTMS Journal of Economics 2 (2): 189–206. Preliminary communication (accepted April 2‚ 2011) FACTORING: ALTERNATIVE MODEL OF FINANCING Sasa Ivanovic1 Suzana Baresa Sinisa Bogdan Abstract: This paper aims to present factoring as an alternative funding model. This paper also tries to scientifically explore and emphasize its economic role thorough advantages and disadvantages of such financing model‚ and show condition in world and Croatia
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Health Care Financing Introduction Health Care financing has been a big issue in the Unites States since the 1960’s and today it is even more of a serious issue‚ with the millions without insurance and health care costs on the rise the United States health care industry is in trouble. Economic hard times have affected Medicare and Medicaid and it has resulted in many cuts. Private insurance companies have raised rates and employers have had to pass the cost onto employees by raising premiums
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Identifying a Cross-Cultural Dilemma- China’s Google dilemma Description Cultural issue at hand: Google had to decide between strict restrictions or losing all current or potential business opportunities in the world most populated country. The population of China has reached over 1.3 billion‚ representing the 20% of world population. The closing of Google in China has led to the boost of its domestic competitors Baidu and Sina. Besides‚ China’s enormous growth of internet users and
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Private Standards Unfolded The Perspectives of Coffee Farmers in Northern Nicaragua La Virgen Estate‚ El Tuma-La Dalia (certified farm) Master Thesis Cand.merc.int (Business and Development Studies) Copenhagen Business School Authors: María Virginia Dundas Hvidesten & Marta Maireles González Supervisor: Peter Lund-Thomsen Number of taps: 271‚042 February 2010 TABLE OF CONTENTS LIST OF FIGURES AND TABLES ..............................................................................
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