MODULE PLAN Module Code & Module Title: MKT4053 Fundamentals of Marketing Programme(s): DMK Semester/Year: Year 1 (Sem 2) Week Topic Activity/Tutorial Remarks 1 Chapter 1: Introduction to Marketing Definition of marketing Marketing mix The marketing process Core marketing concepts Company Case: Abou Shakra Restaurant: Creating Customer Value the Old-Fashioned Way Marketing Debate: Does Marketing create or satisfy needs? Kotler‚ P. and Armstrong‚ G. (2014) Principles of Marketing. 15th
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commitment to a new direction is never an easy task‚ especially in complex organizations. Undercommunication and inconsistency are rampant. Both create stalled transformations. Most companies undercommunciate their visions by at least a factor of 10. A single memo announcing the transformation or even a series of speeches by the CEO and the executive team are never enough. To be effective‚ the vision must be communicated in hour-by-hour activities. The vision will be referred to in emails‚ in meetings
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Chapter 9&10‚ financial policy 1) Duval Inc uses only equity capital‚ … answer: with a 11% return cuz wacc = 10% 2) 10.038: which one is correct? One defect of the IRR method that is assumes that the cash flows to be received from a project can be reinvested the IRR itself‚ and that assumption is often not valid. 3) Stern Associates is considering a project that has the following cash flows data. What’s the project’s payback? Year: from 0 to 5‚ cash flows: -1100$‚ 300$‚ 310$‚ 320$‚ 330$
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Module 01 Homework Assignment Use the information presented in this module along with additional outside research to answer the questions: 1. Describe how applied microbiology is used to improve aspects of life and the environment. Microbiology is the study of microorganisms (VanMeter‚ VanMeter‚ & Hubert‚ n.d.‚ p.3). These are all of the things not visible to the human eye. With the study of microbiology‚ it enables us to find things such as viruses and bacteria. This is helpful because
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Jennifer Nguyen Professor Perry Daughtry Intro to Psychology 09-28-2012 Sleep Journal Essay College students like myself often put off sleep for other activities like studying‚ doing homework or even just staying up all night with a friend. Our body follows the twenty-four hour cycle of each day and night through a biological clock called the Circadian rhythm. On the weekdays‚ staying up all night and skipping meals makes it difficult to focus in class. After lunchtime‚ I become sleepy and
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Rodriguez | Guidelines and Modules of the On-the-Job-Training Objectives: * To help the students to their Office Training by setting up these following guidelines and modules that corresponds to their dynamic learning of the subject. Module 1. The Business Office Today. (Lecture) 1.1 The Office * Introducing the student to the Office Environment and Setting. 1.2 The Business Communication * Acquiring of knowledge from the Communicative Business. Module 2. Getting “You” in the
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JAR 66 CATEGORY B1 engineering uk MODULE 2 PHYSICS 1 MATTER ....................................................................................... 1-1 1.1 NATURE OF MATTER.............................................................. 1-1 1.1.1 Si units ................................................................... 1-1 1.1.2 Base Units.............................................................. 1-1 1.1.3 Derived Units ........................................................
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REFLECTIVE JOURNALS “Someone who only knows what he has learned and not how he learned it still has a lot to learn”. (Marise Lehto 2013) Reflection can simply be said to mean “understanding your personal values” (Peter Miller 2012)‚ which ultimately is the first step to self-awareness. “The idea of reflection as an individual activity‚ pursued in private‚ in isolation‚ is a persistent one”. (Anne Brockbank et al) As an aspiring leader‚ research has shown us that there is no better bedrock for effective
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Module 5 – Individual level: motivation concepts and applications 1 Module 5 – Individual level: motivation concepts and applications Learning objectives On successful completion of this module‚ you should be able to: ● ● ● ● ● ● ● ● ● Define motivation and identify three key elements of motivations Identify early theories of motivation and evaluate their current use value Apply the predictions of self-determination theory to intrinsic and extrinsic rewards Compare and contrast goal-setting
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Module 4 Homework + Answers Total Points: 40 Chapter 5 1) The Securities & Exchange Commission requires publically traded companies to have their financial statements audited by their internal auditors. True or False Answer: The Securities & Exchange Commission requires publically traded companies to have their financial statements audited by an independent registered public accounting firm. 2) Which of the following would not be classified as a current asset? A. Accounts receivable
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