LANDSCAPE ASSESSMENT Lipsmacker‚ an American lip balm brand‚ has massive business potential in the Philippines. It specializes on its special flavored lip balms ranging from a wide array of flavors such Strawberry Banana and M&M ’s. The brand has an existing demand in the Philippine Market‚ as evidenced by online forum and blog site posts. Also‚ no Philippine cosmetic brand currently provides the same product offerings. Catering to a niche tweenager market is not entirely new. Various
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Shahnaz Hussain - A Successful Indian Woman Entrepreneur Abstract : The case discusses the growth of the Shahnaz Husain Group‚ one of the largest producers of ayurvedic and herbal products in the world. It begins with a personal profile of Shahnaz Husain and her idea of producing and marketing ayurvedic products as a substitute for chemical cosmetics‚ which‚ she believes‚ do more harm than good. It then traces the growth of her brand from a niche product in the Indian market to a brand retailed
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CONTENT 1.0 OVERVIEW 2.0 MARKET SITUATION 3.0 OPPORTUNITY ON THE INDUSTRY 4.0 COMPETITORS AND MARKETING OBJECTIVES 5.0 MARKETING PLAN 6.0 NEW PRODUCT OR SERVICE IDEA AND FUTURE MARKETING STRATEGY 7.0 REFERENCE 8.0 COURSEWORK 1.0 OVERVIEW For a brand firmly associated with feminine beauty‚ Olay has a rather surprising history. The product was actually invented during World War II by South African chemist Graham Gordon Wulff‚ as a glycerine-based rehydration treatment for Royal
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THE BODY SHOP RETAIL STRATEGY INTRODUCTION The Body Shop International plc‚ known as The Body Shop‚ has 2‚400 stores in 61 countries‚ and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. The Body Shop is headquartered in Little Hampton‚ West Sussex‚ and England‚ was founded in 1976 by the late Dame Anita Roddick and is now part of the L’Oreal corporate group. The Body Shop is a manufacturer and retailer of skin and hair care products based
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Introduction “Has Fairtrade helped cocoa farmers in developing countries?” “Fairtrade - Trade in which fair prices are paid to producers in developing countries.” Cocoa has help the world allot - not just the tens of thousands of Fairtrade cocoa farmers around the world. From the bitter frothy drink loved by the Mayans‚ to the family-sized boxes everyone fights over at Christmas or well‚ just about anytime. But the cocoa has to be grown by someone. Ghanian farmers get cheated by buyers
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DEFINITION OF HANDWASHING: A fundamental part of standard precaution procedures and disease control for dental personnel; helps reduce or prevent infection and transmittal of microbes among people and objects; for regular dental procedures‚ liquid soap and water is sufficient but for surgical procedures‚ antimicrobial cleansers should be used. A study in Psychological Science suggests that‚ to get doctors to wash their hands more regularly‚ hospitals could appeal to their sympathies‚ changing
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NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN? The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. There were lots of reputed product or bases used to market or advertised this brand but the owner seems too looked disappointed to market or advertised this brand. There were also used market plan to make this brand more attractive and respond
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Tea tree oil‚ Does it worth it? The world now is heading more towards natural medications‚ or medication with natural herbs and fruits. Yes since is on its peak‚ but yet we want to step away from chemicals and pills‚ we are indeed looking for something that will do the job without any side effects‚ we want something that will cure our body without harming it. That thing is totally tea tree oil. From all natural oils‚ tea tree oil is thought to be the best. For its several benefits and uses‚ tea tree
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be effected. Here is a list of the natural changes that take place as we age; Skin: When we age‚ our skin loses its elasticity and becomes more wrinkled. The oil glands within the skin produce less oil‚ making the skin a lot drier. Using moisturizers and protecting the skin from the sun (using sun cream) can also slow down skin aging. Hair: It’s natural for hair to become thin on the scalp‚ pubic area and on the armpits. Growth of grey hair also increases. Height: By the age of 80‚ it’s
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Introduction The purpose of this experiment is to validate the effectiveness of different types of disinfectants and antibiotics on microbes. It was hypothesized that antibiotic products work better than regular products such as soap‚ hand sanitizer etc. According to the handout that was provided in this laboratory work‚ it was believed that many of the environs occupied by individuals are exposed to different types of microbes and methods of eradicating such microbes has been studied over the years
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