Contents I. Introduction 3 II. The Body 5 1. The marketing communication mix 5 1.1. Personal selling 6 1.2. Sale Promotion 6 1.3. The relationship between communication mix’s elements 8 2. Understanding of buying behavior 9 2.1. Stimulus 10 2.2. Process 15 2.3. Respond 17 3. Environmental and managerial forces affecting personal selling for Ginvera products in Vietnam 19 3.1. External Environmental factors 19 3.2. Internal Managerial factors 23 4. Main types
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TABLE OF CONTENTS Executive Summary Introduction Product Profile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux‚ with the sunscreen formula‚ is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen
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It sells its products principally through limited distribution channels to complement the images associated with its brands. The Company’s range of skin care products addresses various skin care needs for women and men. These products include moisturizers‚ creams‚ lotions‚ serums‚ cleansers‚ sun screens and self-tanning products‚ a number of which are developed for use on particular areas of the body‚ such as the face or the hands or around the eyes. The Company manufactures‚ markets and sells an
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most common natural ingredients utilized by the company in making its products. Marula oil is obtained from kernels and some of its traditional use entailed body moistening as a lotion and massage treatment purposes. Sesame oil also acts as skin moisturizer and skin massage oil. Body shop obtains its ingredients via Community Fair Trade. The products fall under various categories depending on their use. The first category is fragrances‚ which includes varied products for men and women. Body butters
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1199 Marketing Principles Marketing Plan for Fitflop Done By: Khoo Chien Ying (Gil) [3396979] Chew Yun Wei [3396548] Kong Peiling [3396996] Wong KeXian [3397400] Maryann Bey Yu Yuan [3399432] Foo Jia Min [3396756] Agenda: 1. Executive Summary-------------------------------------------------------------------Pg 3 2. Company Background----------------------------------------------------------------Pg 4-5 3. Company Mission---------------------------------------------------------------------Pg
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Eczema a Natural Method to Dealing with Irritating Disease Atopic eczema (aka infantile e.‚ flexural e.‚ atopic dermatitis) is an allergic disease believed to have a hereditary component and often runs in families whose members also have asthma. Itchy rash is particularly noticeable on head and scalp‚ neck‚ inside of elbows‚ behind knees‚ and buttocks. Contact dermatitis is of two types: allergic (resulting from a delayed reaction to some allergen‚ such as poison ivy or nickel)‚ and irritant (resulting
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EXECUTIVE SUMMARY People nowadays experiencing different changes in our environment. One of this is our weather. Most of the times we experience hotness in the temperature. Everywhere you go feels like your always hit by sun because of the strong hotness coming from the sun. We can’t prevent being expose to the sun because of our daily activities like going to the market‚ school‚ office‚ etc. And we all know that too much exposure to the sun is can damage the body and harmful to the skin
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Qualification: Graduate Diploma in Infection Prevention and Control Program Course number: 7001 Assessment number: Essay 2 Student number: 2012003068 Course tutor: Mary Cooper Submission date: 26/09/12 1st submission: 1st Submission Word total: 2656 Evidence based practice is an approach to improve the impact of practice in medicine‚ psychology‚ social work‚ nursing and allied
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provided. Brand and Company Overview Ego Skin Cream is the moisturizing cream product that provides the professional treatment for the dry skin‚ particularly useful on the face‚ lips‚ hands‚ elbows and heels. It also can be used as a daily facial moisturizer and is suitable for any skin type. The manufacturer is Ego Pharmaceuticals who own other well-known brands such as QV and Sun Sense. Ego Pharmaceuticals is an Australian-owned pharmaceutical company providing the skincare products for more than
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Bukidnon State University-MOGCHS External Studies Center Don Apolinar Velez Street‚ Cagayan de Oro City MARKETING 102 Submitted by: Mingo‚Lurdelin Napone‚ Rey Tommy R. Omandam‚ Janette Pimentel‚ Regine Ramos‚ Janlyn I. Roxas‚ Celina Romero‚ Rochelle Sajonia‚ Catherine Salva‚ Astred Joy Saylon‚ Eunice Tagud‚ Mary Joy Submitted to: Mr. Romualdo Gabriel Instructor March 2012 Avon’s History David H. McConnell didn’t originally intend to create a beauty company. A traveling
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