The Structure of Mass Media Economics of Mass Media Alternative Media: - Campus/ community radio - Serviced by low-powered transmitters - Many are staffed by volunteers - Alternative voices in the radio universe Underground Media: - Free-distribution weekly form - Emphasis on local live entertainment‚ bar-centered‚ outrageous ribald humour‚ high quotient of street vulgarities and sexual innuendo High Tech Media: - iPods‚ cybercafés‚ Wi-Fi - technology creating new possibilities Circulation:
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Sports have had a huge influence in this world. Ever since the 1950’s‚ mass media has brought a mostly negative perspective in the area of athletics to the public. Many professional athletes have been perceived to be above the law. Sometimes‚ athletes will commit various crimes. If and when this occurs‚ mass media will plaster the event all over the airwaves for the whole world to see. This can result in the end of a player’s career. Sports have been getting way more intense since the 1950’s as well
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Dennis D.V. Sampang BSIT-4A 1. Define Mass Communication The definition of mass communication is when an individual or company uses television‚ radio‚ or national press to deliver a message to the general public. It is a way to deliver a statement or message to as many people as possible www.businessdictionary.com 2. Explain the functions of Mass Communication Informing: The most important function of mass communication is dissemination of information to the public primary through
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The Mass Media Defining the Mass Media Defining the Mass Media The focus of this opening section is an examination of different explanations of the relationship between ownership and control of the mass media and‚ in order to do this‚ we need to begin by thinking about how the mass media can be defined. Breaking down the concept of a ‘mass media’ into its constituent parts... A medium is a ‘channel of communication’ - a means through which people send and receive information. The printed word
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Example problems involving collisions 1) On a horizontal frictionless surface a puck of mass m initially at speed u collides head-on (without rotation) with a stationary puck of mass M. Find the velocities of both puck after the collision if: i) the collision is fully elastic ii) the collision if fully inelastic. i) momentum: kinetic energy: mu = mv+MV (+ve in direction of initial u) 1 /2 m u2 = 1/2 m v2 + 1/2 M V2 2 eqns in 2 unknowns: V = (u - v) m/M substitute in K eqn: u2 = v2 + (M/m) V2 =
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1. Mass marketing is dead? Ans: Mass marketing is the concept that consumers will favour products that are available and highly affordable. Now a days ‚ Product variety and target marketing originated from the mass marketing based on organizational resources and sound financial position to capture whole market. Critics demonstrated that Customers change their need ‚ want and demand based on changing taste overtime. Marketers also change their strategy to make sure more and more create customer value
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persuaded to believe what is right and what is wrong The dictionary tells us that mass media is: "those means of communication that reach and influence large numbers of people." Mass media are methods of communicating to a vast amount of people around the world. Mass Media means things such as Television‚ Radio‚ Newspapers‚ Internet‚ Magazines etc; they are a means of communication to people. The mass media have a few main functions‚ which include informing‚ educating and entertaining
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MASS MEDIA AND SOCIETY (2) The concept of ‘mass’ The ideas of ‘mass society’ date from the 1940s but before that time‚ since the19th century‚ there have been different ideas of what ‘mass’ means. One use of the term ‘mass’ was negative to refer to the mass of people or the ‘common people’ – who were seen as uneducated‚ ignorant‚ unruly or violent. ‘Mass’ could also be used in a positive sense as in ‘mass movement’ – such as trade unionism‚ socialism‚ or working class solidarity against
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The significance of mass media It is a basic assumption of this book that the mass media (newspapers‚ television and radio especially) are of considerable‚ and still growing‚ importance in modem societies. This view of the media is widely shared‚ and the reasons seem to lie in the fact that the media are: a power resource - a potential means of influence‚ control and innovation in society; the primary means of transmission and source of information essential to the working of most social
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Impact of Mass Media on Individuals‚ Society‚ and Culture Mass media‚ over the years‚ has had a profound effect on American society‚ on its culture‚ and on the individuals exposed to the media. Mass media is a form of socialization‚ having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals‚ the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short-
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