Table of Contents Introduction & Company profile: Type of business Geographic domain Culture of senior management Competitive situation Marketing Audit: External environment - Macro environment (PEST) Political‚ Governmental‚ and Legal forces: Political stability‚ Government regulations & deregulations. Changes in tax laws‚ Changes in patents(التراخيص) laws Level of government subsidies‚ Country to other countries relationships Trading policies& Import-export
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| Chembra Peak: The hills‚ rocks and valleys which contribute to the very unique character of Wayanad provide a lot for adventure tourism. Trekking to the Chembra peak is a risky mountaineering endeavour. Chembra peak‚ the highest hill in Wayanad‚ is near Meppady town. Trekking to the top of this peak takes almost a day. Tourists can also stay one or two days at the top of the peak in temporary camps. District Tourism Promotion Council provides guides‚ sleeping bags‚ canvases‚ huts and trekking
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COMPUTER MODELS FOR BUSINESS DECISIONS LECTURE 01: MODELLING BASICS Jojo Lartey Department of Information Technology Methodist University College Ghana Dansoman 11 March‚ 2013 Jojo Lartey (MUCG) MUIT 404 Lecture-One March 2013 1 / 25 Overview 1 2 3 4 5 6 7 L ECTURE O BJECTIVES INTRODUCTION MODEL BUILDING METHODS MODEL CATEGORIES STAGES OF MODEL BUILDING MODEL BUILDING TECHNIQUES SUMMARY Jojo Lartey (MUCG) MUIT 404 Lecture-One March 2013 2 / 25 L ECTURE O
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SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix‚ plus three Ps of services: participants‚ physical evidence‚ and process (of service assembly). [pic] Service Marketing A Service is an economic activity‚ that is intangible or not be touched
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Chapter I: Introduction In this day and age‚ technology is developing so rapidly that changes are occurring all across the board. Faster internet‚ digital photography‚ and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances‚ there are bound to be numerous changes With more consumers globally‚ choice and desire to get involved in co-creation through the business system‚ the race is on to own the consumer
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The marketing strategy comparison between H&M (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world‚ which has gained much profit for the clothing retailers‚ such as H&M‚ ZARA‚ C&A and so on. They are very good at using their special marketing strategies to manage their brands. While in China‚ there are many brands try to use this manage model‚ whereas‚ they are still inexperienced‚ whose marketing strategies should
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customer service Bitner‚ Fisk and Brown (1993) suggest that the major output from the services marketing literature up to 1980 was the delineation of four services characteristics: intangibility‚ inseparability‚ heterogeneity and perishability. These characteristics underpinned the case for services marketing and made services a field of marketing that was distinct from the marketing of products. The literature highlights intangibility as one of the key characteristics of services. Regan (1963)
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universal model‚ Coca-Cola South Africa is responsible for marketing the beverages‚ which the bottlers and canners manufacture and distributeAn economic impact study‚ undertaken in 2007 by the University of South Africa’s Bureau of Market Research on behalf of Coca-Cola South Africa‚ found that for every job created in the Coca-Cola System‚ another 10 are created outside of it. This is done through the sale of their products or through procurement from companies supplying us with goods and services.
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_____________ SERVICE SECTOR - CURRENT MARKETTING NATURE INTRODUCTION Services are deed process and performance. Service includes all economic activities whose output is not tangible. The world economy nowadays is increasingly characterized as service economy .As today more than 70% of world economies income and employment is contributed by services sector and p their major contribution to the GDP in developing countries. Service marketing refers to the marketing of services as against tangible
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Business Model Assignment Part 1 Had been very busy lately finishing up on all the marking and a host of other stuff. Why is it that everything has to come together at the same time? Now I have to advise my students on completing their Business Model Assignment. My advise to them: "Do a little bit every day. Don’t wait until the week of submission and then try to cramp everything in one week. You will go haywire if you do that." There are four parts to the business model as required in the coursework
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