MSc TIP Program 2013/2014 TP6104 Entrepreneurship Case Topic and Rational This form is to be completed by each project group (1 form per group). The students should submit the case topic and rational by 18 Oct 2013 to 1. Case co-ordinator Prof Robert Chan – chanyinglock@yahoo.com.sg 2. Nanyang Technopreneurship Centre – tipen@ntu.edu.sg Student Information Title of Case: RHODIUM RESOURCE PRIVATE LIMITED Members’ Particulars Name Matriculation No Rational Rhodium is a
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Volume | 3 Issue | 2 A Study on FDI Inflows and Reasons for Low FDI Inflows in India ISSN | 2319-5576 A Study on FDI Inflows and Reasons for Low FDI Inflows in India *Ms. Svetlana Patel **Mr. Dhvanish Mehta Abstract: The FDI inflow into India has been moderately expanding in the recent years. This paper analyses the trends in the inflow of FDI in India‚ the countries from which the major proportion of FDI investment is done‚ comparing the inflow of FDI in India with some developing
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MGT 8033 ASSIGNMENT 1 – LEADING ORGANISATIONAL CHANGE 1. INTRODUCTION People resist to change is the common reaction. They feel unsecure to when a change take place especially when the goal and benefits of the change is not clearly defined. To ensure growth of organizations is sustained‚ it would need to familiarize themselves to the situation and manage change effectively and emphasise concept of dealing their human resources through good leadership. The key to
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CASE STUDY SUMMARY – Pg 69 ‘YOUNGCARE AND THE DONATION LANDSCAPE’ In the case study ‘Youngcare and the donation landscape’ it is evident that the not-for-profit organization needed to raise funds to provide facilities to Young adults with high needs. In order to do this the organization had to study its environment ie its competitors‚ raising awareness amongst people and setting its targets. Youngcare competes with other renowned not for profit organizations such as the Red Cross and the
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Understanding Marketing and Marketing Process Marketing is the organizational function charged with defining customer targets and the best way to satisfy needs and wants competitively and profitably. Since consumers and business buyers face an abundance of suppliers seeking to satisfy their every need‚ companies and nonprofit organizations cannot survive today by simply doing a good job. They must do an excellent job if they are to remain in the increasingly competitive global marketplace. Many studies have
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…………………………….page 3 a) Digital Marketing (how‚ when‚ why) it is used b) Traditional Marketing (how‚ when‚ why) it is used 3. Advantages and Disadvantages of traditional and digital marketing…. Page 4 a) Advantages of digital marketing b) Advantages of traditional marketing c) Disadvantages of traditional marketing d) Disadvantages of digital marketing 4. CONCLUSION …………………………. Page 6 5. REFERENCES 1. INTRODUCTION Traditional marketing have many advertisement methods
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Marketing mix for evaluating business situations Analytical frameworks are the models designed by the experts who might have faced an problem earlier in either establishing or running a business unit. Fortunately‚ we can use these analytical frameworks to our advantage in order to identify the skills‚ organization techniques‚ examples and expertise of others (Lieberman‚ 2007). The most prominent business tool which was first expressed by McCarthy (1960) is 4 Ps of marketing mix. Marketing mix
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Domestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods and services to create exchanges that
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Marketing: The Importance of Marketing in Organizational Success Marketing: The Importance of Marketing in Organizational Success In the corporate world today‚ in 2008 creating a thriving corporation faces many challenges. These obstacles often affect their rate of longevity. Even industries that are internationally recognized and set the standards struggle daily to maintain status quo. Marketing is a vital component to the prosperity of all organizations. The marketing strategies include obtaining
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Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation‚ a small business orbits it’s proper choices across the would like and requirements from the marketplace‚ such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually
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