Stage-1 (Formulation Framework) Industry Analysis: The External Factor Evaluation (EFE) Matrix An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic‚ social‚ cultural‚ demographic‚ environmental‚ political‚ governmental‚ legal‚ technological‚ and competitive information. The EFE matrix consists of five steps process. Five-Step process: • List key external factors (10-20) Opportunities & threats. You have to prepare a list of all external factors
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Professor McGregor joan.mcgregor@asu.edu ------------------------------------------------- Coor 354; Office hours T TH 3-4:30 and by appointment ------------------------------------------------- 480 965-5028 ------------------------------------------------- TAs: Michael Elmer and Bethany Elias Jenner ------------------------------------------------- Class times: Tuesday and Thursday from 10:30-12 Coor L1-74 ------------------------------------------------- Required Text: Mappes‚ T. A. and
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STRATEGY ADOPTED BY PARLE BISCUIT…….. 9. STRATEGY ADOPTED BY BRITANNIA BISCUIT. 10. FINANCIAL PERFORMANCE………………………. 11. PORTER’S FIVE FORCES OF PARLE………………. 12. PORTER’S FIVE FORCES OF BRITANNIA………… 13. BCG MATRIX OF PARLE ……………………………. 14. BCG MATRIX OF BRITANNIA………………………. 15. LESSON TO DRAW……………………………………. BISCUIT INDUSTRY IN INDIA: Biscuit industry contributes Rs 8‚000 crore to the FMCG industry and provides a vast opportunity for growth‚ as the per capita
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all shapes and sizes. Case 1 Dove 1. The market was flooded and jam-packed with beauty products from soaps‚ body washes‚ creams etc. As a result Dove a division of Unilever sales’ began deteriorating in 2004. They were on the dog side of the BCG matrix and needed to come up with a strategy soon. 2. As a result of declining sales‚ Unilever ‘s management approached their PR agency Edelman to come up with a plan to turn things around‚ together‚ they created a campaign that centred on the beauty
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Case Analysis By: Hardik Mishra (B08010) Kaushambi Ghosh (B08012) Pankaj Agarwal (B08020) Ritesh Chowdhary (B08023) Agenda • • • • • • • • • History of GCMMF Business Model Product Category Industry Analysis SWOT Analysis BCG Matrix Market Segmentation Financial Analysis The Way Forward..!!! History • Founded in 1946 under the name Kaira District Cooperative Milk Producers’ Union Ltd by Tribhuvandas Patel • Runs as a purely farmers’ cooperative • Starting from
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vision‚ values • check and understand internal analysis tools used to set a competitive advantage(MOV/RBV/VCA) thoroughly • Ansoff’s 4marketing strategies for growth- you have to quote from sources thoroughly‚ which ones is the company pursuing? • BCG and how it is managing its product portfolio etc • The company’s Marketing objectives- refer to class notes given • Marketing mix decisions • Read and Apply as many case studies as you can from the text book that can strengthen your work • Its
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|TERM PAPER – MARKETING PLANNING | |MKTG 6120 MARKETING MANAGEMENT | |INSTRUCTOR : ASSOCIATE PROFESSOR DR. WAN JAMALIAH WAN JUSOH | | | | | |
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Business Strategy Guidance for Contents Contents 2 Introduction 3 Strategic Concepts and Terms 4 Business Strategy 5 Strategic Thinking 5 Ansoff’s Growth Vector Matrix 5 Strategic Planning 7 BCG Growth-Share Matrix 7 Directional Policy Matrix 8 Co-Operative Food Store Audits 10 Environmental Audit 10 PESTEL Analysis 10 Porters 5 Forces: 10 Organisational Audit 11 Stakeholder Analysis 14 Co-operative Stakeholders 14 Stakeholder Mapping 14 Bibliography 16
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Available on the iPad THE 50 MOST INNOVATIVE COMPANIES April 15‚ 2010‚ 5:00PM EST The 50 Most Innovative Companies For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005‚ the majority of corporations in the Top 25 are based outside the U.S. The reason: the new global leaders coming out of Asia By Michael Arndt and Bruce Einhorn In the past decade‚ as the U.S. was losing an estimated 2.4 million factory jobs to China‚ the Economic Policy Institute
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Journal of Infection (2011) xx‚ 1e7 www.elsevierhealth.com/journals/jinf Improving the timeframe between blood collection and interferon gamma release assay using T-Cell XtendÒ J.J.M. Bouwman a‚*‚ S.F.T. Thijsen a‚ A.W. Bossink b a b Department of Medical Microbiology and Immunology‚ Diakonessen Hospital Utrecht‚ The Netherlands Department of Pulmonology‚ Diakonessen Hospital‚ Utrecht‚ The Netherlands Accepted 9 October 2011 T-Cell XtendÒ; TSPOT.TBÒ; Lithium heparin; IGRA; Interferon
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