Mona Communication Plan Basics of Marketing Communication [pic] 7.10.2011 Turku University of Applied Science Mathilde van Stappershoef Index Introduction 1 Current State Analysis 2 History 2 Mission & vision statement 4 Mission 4 Vision 4 SWOT Analysis 5 Objectives 6 Media mix 7 Message 8 Execution plan 9 Campaign evaluation 10 Target audience 10 Method of contact 10 Message 10 Responses 11 Response 12 Value of the sale 12
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Lisa Ho was born in 1963 in Albury on the boarder of Victoria and New South Wales. From the young age of 4 she was already making patterns out of newspaper and sewing with the help of her grandmother who was a tailor. By the age of 10 she had her own sewing machine and was making things for herself and her four sisters nearly every day. She graduated from Sydney Technical College in 1981. After working for another company for a year she decided to start her own line. Along with many other fashion
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Why has Lisa not been effective in influencing her boss? Lisa Benton has not been given the opportunity to display her skills or knowledge.For example‚ Ron Scoville the associate product manager‚ who did not have a degree was put incharge of grooming Lisa Benton‚ was resentful of her having a MBA from Harvard and probablyliving with the mind set that he may soon lose his job to someone with a degree in the near future. He was giving Lisa Benton assignments that required no display of business
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MBA – Comportamiento Organizacional y Liderazgo Consignas del Trabajo: 1) ¿Cómo hizo Lisa Benton para meterse en este lío? Explique brevemente la secuencia de los acontecimientos. Lisa Benton (LB)‚ mientras hizo su MBA en Harvard‚ realizó una pasantía como asistente del presidente de Right-Away Stores con excelente performance. Al finalizar sus estudios‚ tuvo que optar entre dos posiciones: una donde le ofrecían la dirección de Marketing en la misma empresa donde estaba con un mejor
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Lisa Benton felt like she was put behind the eight-ball from the start in reference to her relationship with her bosses‚ Deborah Linton and Ron Scoville. According to a research article‚ “Are Your Subordinates Setting You Up to Fail?” impressions and expectations made in the first five days are very predictive to what the working relationship will look like for the following weeks and even months to come. In Benton’s case‚ this seems to have happened in the first five minutes. After initial meetings
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What ist the key problem in this case? The key problem in the Lisa Benton case is that Lisa isn’t accepted by her team. She feels like that she is not getting enough responsibility und she doesn’t have a good feeling about her future in this company. She got to much problems with her collegues who doesn’t like her because of her MBA. Lisas problm is that she does not contribute enough. She is to “shy” and passiv acoording to the text she try to act like a learner. But she have to stand up for
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to America is the start of a new life for many immigrant families. The novels Mona and the Promised Land by Gish Jen‚ and Hunger of Memory by Richard Rodriguez‚ it is said that “American means being whatever you want” (Jen 49). Mona and Rodriguez both strive to reach that “American dream.” They take the initiative throughout the novel and seek what they want to become. However‚ the novels show that in order for Mona and Rodriguez to become what they want‚ they have to make sacrifices. From losing
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DEBRA AND MONA is a tender and dramatic character driven story of self-discovery‚ healing‚ and recovery. The plot easily engages and is driven by two strong and compelling female characters‚ aptly‚ “Debra and Mona.” The plot is driven more by the inner goals of the characters rather than by an external goal. The tone is dramatic‚ but tender. There are solid themes about surviving and second chances. The story is skillfully told with subtext. The broken wings and shattered photo glass is symbolic
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p.m.) The Mona Lisa “The Mona Lisa that has influenced the way I view the world and myself‚ and a description of itself” This essay I will describe the Mona Lisa‚ its influence on the world and me. In order to do this I will first describe the Mona Lisa in an aesthetic and historic term. Next I will describe the ways that has influenced my view of the world. Finally I will discuss how it will affect my life and me. The first thing is to describe the Mona Lisa. The Mona Lisa is one of the
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In this essay‚ author Mona Eltahawy‚ discusses what it is like to be a Muslim in America after 9/11. Through the eyes of the author‚ she speaks out against the stereo type that all Muslims are terrorists. That the men that carried out the attacks were not American Muslims and she is sick of being harassed because of her religion. I have learned that war propaganda had influenced our youth into thinking that all Muslims are terrorists. I feel that when 9/11 happened it was we were instantly stereo
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