MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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Venture Concept Geri Rowland University of Phoenix FIN/375 Kent Moser December 24‚ 2012 Venture Concept Venture concept is business idea individual search to venture to profit big. New business idea takes more than just launching the new idea in hope its target consumer accept and support it and call it a success. Venturing out new business idea is a high risks to take because no one knows for sure if the targeted consumer will accept the new business idea; therefore planning for success
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How significant is the concept of time as a way that we classify society? Explain some different cultural notions of time. The concept of time is not universally defined; it is a socially constructed entity‚ as different cultures in the world interpret time in different ways. So‚ do we share time? We all live in the present‚ but do all cultures in the world view the past and the future as holding the same level of importance? In a globalised world it is easy to synchronize clocks‚ but is synchronizing
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Money‚ Value of money‚ Inflation and Policy Responses Inflation: Inflation is a sustained increase in the cost of living or the average / general price level leading to a fall in the purchasing power of money. Causes of Inflation:–There are a few different reasons that can account for the inflation in our goods and services; let’s review a few of them. * Demand-pull inflation refers to the idea that the economy actual demands more goods and services than available. This
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Project Performance Measurement Paper University of Phoenix MGT/437 Intro In this paper‚ I will be comparing and contrasting the three Earned Value Management performance measurements: Planned Value‚ Earned Value and Actual Cost. I will also be discussing the importance of project performance measurement. Planned Value Planned value is defined as‚ “the value of the work planned for a certain date. It is the entire budget for work to be completed at the planned date
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Arabization The concept of Arabization : Arabization is used in the literature in four different senses: 1) It could be used to mean borrowing foreign words without changing them like أكسجين and نانو. These words are described as دخيلة . Sometimes these words are adapted to the phonological and morphological systems of Arabic; e.g.‚ تلفزيون and they are described as معربة. (linguistic dimension) 2) It could be used to mean translating from other languages into Arabic. In this sense‚ Arabization
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the quality of education through reforms in the context and the process of education‚ school facilities‚ additional teachers‚ laying down minimum levels of learning‚ and emphasis upon continuous and comprehensive evaluation. This paper examines the concept of continuous and comprehensive evaluation‚ its need and importance‚ role of teachers and its implementation in schools with an empirical support. |Contents
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Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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delivering the desired satisfactions more effectively and efficiently than competitors do. The Selling Concept. This is another common business orientation. It holds that consumers and businesses‚ if left alone‚ will ordinarily not buy enough of the selling company’s products. The organization must‚ therefore‚ undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes
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The Concept of Success The concept of success can be defined in many ways by many different types of people‚ this may depend on their values and they way in which they see or define success. 1. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one ’s goals. 2. the attainment of wealth‚ position‚ honors‚ or the like. 3. a performance or achievement that is marked by success‚ as by the attainment of honors: Ref: http://dictionary.reference.com/browse/success
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