Distribution Strategy of McDonald - March 26th‚ 2011 McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily. In addition to its signature restaurant chain‚ McDonald’s Corporation held a minority interest in Pret A Manger until 2008‚ was a major investor in the Chipotle Mexican Grill until 2006‚ and owned the restaurant chain Boston Market until 2007. A McDonald’s restaurant is operated by either a franchisee‚ an affiliate
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Background of McDonald’s (Size‚ Employees‚ Reputation) McDonalds was founded in May 15‚ 1940. The founders of McDonalds are: Maurice McDonald‚ Richard McDonald and Ray Kroc. McDonald’s added 212 restaurants abroad the previous year‚ but its commanding lead left it still at the top in international presence between American based fast-food chains. The team which is leading McDonald’s in the UK: Jill McDonald‚ Richard Forte‚ Paul Pomroy ‚ Nick Hindle‚ Jez Langhorn‚ Lauren Cody‚ Henry Trickey
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KFC China : still ‘‘Finger lickin good’’ ? Implanted in 120 countries all over the world‚ KFC is a giant American fast-food chain that entered Chinese market in 1987 with a first outlet in Beijing‚ the brand is part of Yum’s Group. KFC brand positioning: an American fast food brand with Chinese characteristics‚ the US fried chicken expert‚ quality products‚ combining fast food values and Chinese traditional values Target: families‚ groups of friend‚ working people‚ urban people that face western
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thanks to our group member’s co-‚ commitment and also a brilliant advice in completing this report together. Secondly‚ we also want to thank to Marketing Manager in KFC for giving us co-operation regarding interview days with him. We really appreciate for giving us opportunity and experience to gaining knowledge about Marketing at KFC Holding Berhad. Last but not least‚ we also want to thank to our beloved family‚ friends for giving us advice‚ support in studying. Thank you. SUMMARY
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Monopolistic competition is nearer to the competitive end of the spectrum. It can best be understood as a situation where there are a lot of firms competing‚ but where each firm does nevertheless have some degree of market power (hence the term ‘monopolistic’ competition): each firm has some choice over what price to charge for its products. • There are quite a large number of firms. As a result‚ each firm has an insignificantly small share of the market‚ and therefore its actions are unlikely
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What is Monopolistic Competition ? Monopolistic competition is a type of imperfect competition such that competing producers produce similar yet not perfectly substitutable products . Monopolistic competition as a market structure was first identified in the 1930s by American economist Edward Chamberlin‚ and English economist Joan Robinson. In short run ‚ a firm in monopolistically competitive market can behave like monopolies including by using market power to generate profit
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Microeconomics Monopolistic vs. Oligopolistic Monopolistic and Oligopolistic are pretty much the same except for the size of the manufacturing companies. In simple terms‚ a monopoly is where there is a single seller in the marketing industry and an oligopoly is where there is small group of sellers in the same field in marketing industries. When it comes to a monopolistic competition‚ this is where a market structure has a large number of sellers‚ each of which is
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activate the behavior. Initiative taken by McDonald to motivate its employees(Malaysia) The initiatives taken by McDonald Malaysia to motivate its employees are McDonald Malaysia will honor special service awards to their employees who have been with the company at least five years. McDonald Malaysia will award 5th year‚ 10th year‚ 15th year‚ and 20th year service award to their employees. For their employees who work for 20th year in McDonald Malaysia will award a RM5‚ 000 cash‚ McDonald’s
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because the products have no perfect substitutes. Since however all the brands are of close substitutes to one another‚ the seller will lose some of his customers to his competitors. Thus the market is a mix of monopolistic competition. There are three main features that distinguish between a perfect competition and monopoly market structure: the type of firm‚ the freedom of entry and the nature of the product (Sloman and Norris 1999‚ pg‚ 161). A table of these features is contained in Appendix A
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Kentucky Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control
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