Running head: MARKET STRUCTURES Market Structures Scenario Analysis Erica Branch Bookie23@phoenix.edu Table of Contents Introduction……………………………………………………………………. page 3 Strategic variable solution……………………………………………………... page 3 Pricing Strategies………………………………………………………………. page 4 Non-pricing Strategies………………………………………………………….. page 4 Organizational uniqueness……………………………………………………… page 5 Conclusion……………………………………………………………………… page
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Market structures and pricing Revenues Consumers * Inverse demand curve gives willingness-to-pay * Benefit consumer(s) derive(s) from additional good; * Area under inverse demand curve measures total willingness-to-pay‚ total benefit or total surplus. * Maximum price I can charge as producer determined by inverse demand function * Marginal revenues; revenue of next unit I sell Strategies * Profit maximization * Marginal profits equal to 0 (MR=MC) *
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the following from the specification: • The range of market structures • How costs and revenues vary in different market structures • Changes in costs and revenues in different market structures The range of market structures |Type |Perfect competition |Imperfect competition |Oligopoly |Monopoly | |Example |Financial markets and |Small service sectors‚ |Supermarket chains
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Oligopoly Oligopoly is a market structure in which a small number of sellers are opposed to a lot of buyers‚ ie the situation when the market several vendors and each may affect the rates. The emergence of new vendors is difficult or even impossible e. If the producers are two‚ then a duopoly called oligopoly. Goods traded in oligopolistic firms can be differentiated and standardized. Sellers in an oligopolistic market know that when they or their opponents will change the price or sales volume
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Different types of markets A monopoly is a type of market in which there is only one producer or seller for a product. Therefore‚ the only activity is the business. It is quite hard and limited to gain access to this type of industry because usually‚ one entity has all the rights on a natural resource. Also‚ this type of market can be limited because of the high cost of material‚ or simply because of political‚ social or economical issues. Therefore‚ a monopoly controls all the good or services
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The Theory of Contestable Markets • Potential competition or monopoly In recent years‚ economists have developed the theory of contestable markets. This theory argues that what is crucial in determining price and output is not whether an industry is actually a monopoly or competitive‚ but whether there is the real threat of competition. If a monopoly is protected by high barriers to entry – say that it owns all the raw materials – then it will be able to make supernormal profits with no fear
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Market Structure Simulation Armani Nelson Professor William Johnson ECO/365 April 24‚ 2012. In the simulation Differentiating between Market Structures I learned about the four market structures‚ which are perfect competition‚ monopoly‚ monopolistic competition‚ and oligopoly. I learned about cost and revenue curves within the market structures and how these structures work within an organization. The simulation also dealt with prisoner’s dilemma‚ price war and duopoly. The prisoner dilemma
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Analyse The Structure Of The Market Structure Of Oligopoly And The Difficulty In Predicting Output And Profits Market structure of oligopoly Oligopoly is a market structure where there are a few firms producing all or most of the market supply of a particular good or service and whose decisions about the industry’s output can affect competitors. Examples of oligopolistic structures are supermarket‚ banking industry and pharmaceutical industry. The characteristics of the oligopoly are: Small
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within today’s society. Knowing where their product fits within the market structures will help the business owners in determining how to market their services or products. They also must know the number of consumers that require the product or service. This will give the local economy as well as global economy a much greater chance to accept the business or service. There are four market structures that businesses fall into; a monopoly‚ an oligopoly‚ a monopolistic competitor‚ and pure competition.
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In a oligopolic market structure‚ there are a few interdependent firms that change their prices according to their competitors. Ex: If Coca Cola changes their price‚ Pepsi is also likely to. Characteristics: Few interdependent firms A few barriers to entry Products are similar‚ but firms try to differentiate them There is branding and advertising Imperfect knowledge (where customers don’t know the best price or availability) To compete or collaborate? Since firms are interdependent‚ they
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