1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
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Ch. 6 Case Study YouTube LLC: Going Global by Acting Local 1. Do a SWOT analysis of YouTube in India. Strengths: The site is user-friendly and uploading videos is simple. They enable fans content and users with whom they can connect. Weaknesses: Copyrighted material is allowed to be uploaded to the site. While there are some Indian languages on the site‚ the main language is still English. Opportunities: There may be a way to join forces with various Indian TV networks that
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NEHRU’S ‘THE DISCOVERY OF INDIA’ A Brief Study JAGDISH V. DAVE M. N. College‚ Visnagar (NG)‚ Gujarat The Discovery of India is‚ in fact‚ the discovery or Nehru’s rich and graceful personality. It gives us glimpses into the manifold aspects of this great man symbolised for many years the youth of our rejuvenated race awakened after long slumber. What was the essential self of Pandit Nehru? He was a politician by accident as he himself confessed‚ a thinker and a humanist by
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A CORRUPTION IN INDIA -causes‚concequences and cures RAHUL AR Mcom Govt. Arts College Thiruvanthapuram Email-iamrahular@gmail.com Objectives of this paper: To Identify causes‚concequences and cures of Coorupition in India To analyze the 1. Causes of corruption 2. Consequences of corruption 3. Cures for corruption Socpe and relevancy of this paper: The allegations of corruption and the peoples movement against corruption is one of the most debated topic in the last
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Contents Introduction 3 Air India 4 Background 4 Merger of Air India an Indian Airlines 6 Founder 7 Organizational Structure 9 SWOT Analysis 11 Culture 12 Resistance to change 15 Suggestion to change 16 Conclusion 17 References 18 Introduction In today’s fast paced world the Aviation Industry has grown gradually over the recent years‚ resulting as one of the fastest flourishing industries in the world. This never ending trend has increased the constant demand for pilots
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THE RETAILFORMULA FOR IKEA IN INDIA [pic][pic] Names and Relation numbers Group 12: Julian Hoffbauer: 86282 Anwar Mohi-ud-din: 66913 Sonja Bogacki: 83353 Susanne van Scherrenburg: 78940 Lecturer Mr. Oude Lohuis Mr. Boels Mrs. Wedrychowicz Mrs. Kooijenga Date 11/06/2009 EXECUTIVE SUMMARY The following report scans the various environments of India and includes a retail formula to determine if an expansion of IKEA to India would be preferable. It will be
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[pic] DEPARTMENT OF MANAGEMENT (LSM) TERM PAPER OF BUSINESS ENVIRONMENT ON CORRUPTION IN INDIA-STATUS AND SOLUTIONS SUBMITTED TO: SUBMITTED BY: MR. SANJAY JINDAL SALEEM ANWAR (MBA-IT) ROLL NO: A 06
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“Reinsurance” Bachelor of Commerce Banking & Insurance Semester VI Submitted In partial fulfillment of the requirements For the Award of Degree of Bachelor of Commerce- Banking & Insurance By Simran Singh Bains 49 KISHINCHAND CHELLARAM COLLEGE 124‚ Dinshaw Wachha Road‚ Churchgate‚ Mumbai-400 020 KISHINCHAND CHELLARAM COLLEGE D.W ROAD‚ CHURCHGATE‚ MUMBAI-20 CERTIFICATE This is to certify that Mr. Simran Singh Bains Roll No. 49 of B. Com.- Banking
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India and China Comparison of Global Trade and Finance Rise of the Asian Tigers Section S6 - Group 7: Akrati Bhargava (12DM-018) Anant Modwal (12FN-012) Pushpak Roy (12DM-105) Priyanka Jain (12DM-103) Shweta Bhalla (12FN-124) Soumya Roy (12FN-131) INDEX 1. 2. 3. 4. 5. 6. ABSTRACT INTRODUCTION RELEVANCE OF INDIA AND CHINA IN GLOBAL ECONOMY CHINA’S AND INDIA’S ROLE IN GLOBAL TRADE CHINA’S AND INDIA’S ROLE IN GLOBAL FINANCE REFERENCES 2|P ag e Abstract In today’s modern world India
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Gender inequality in India Sexism in India refers to preferential treatment arising out of prejudice based on one gender or sex in India. Discrimination and violence against women is prevalent‚ and sexual harassment at the workplace and lack of education continue to be identified as major problems. Some men’s advocacy groups have complained that the government discriminates against men through the use of overly aggressive laws designed to protect women
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