Sales Management: - Tupperware in India-Direct Marketing/online marketing "India is one of the largest markets for the Tupperware products with a growth rate fluctuating between 50 to 60 per cent per annum." - Christian Skroder‚ Senior Vice-President‚ Tupperware. Tupperware is the name of a home products line that includes preparation‚ storage‚ containment‚ and serving products for the kitchen and home‚ which were first introduced to the public in 1948. In the year 1938 Earl S. Tupper founded
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India is land of variety. There is great variety in variety of aspects. The languages‚ lifestyles‚ religions‚ habits‚ geography‚ climates‚ cultures might be different but still they unite us into an invisible frame‚ the frame of Indianism. Diversity is there in every aspect of India‚ a land that encloses 1‚222‚559 sq. meters of land and is home to more than one billion people. As such stats imply‚ there ought to be diversity‚ but this does not always imply that there are differences. Rather‚ India
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multiply their worth makes for an exciting prospect for owners and directors of such firms. This paper will look broadly into the internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could
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Tourism in India - 13 million child labour in tourism sector India Booming in Child Labour! Its shameful to know that India as an emerging market or power has rampant growth of child labour as well. Tourism in India is booming….growing….scaling new heights…country is earning well in foreign exchange but there is dark side to this story. As per the International Labour Organisation‚ 13 million children are employed in tourism sector in India which is gross violation of law and illegal. The law
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CHAPTER - 1 Introduction George Bernard Shaw in “Intelligent Woman’s Guide to Socialism” has said: “The institutions under which we live are being changed continually by the Parliament‚ because we are never satisfied with them. Sometimes they are scrapped for new ones; sometimes they are altered; sometimes they are done away with as nuisances. The new ones have to be stretched in the law courts to make them fit‚ or to prevent them fitting to well if the judges happen to dislike them.” The life
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COMMENTARY Corruption in India A Quantitative Analysis Vani K Borooah This article represents one of the first attempts at quantifying the level of corruption in India. This has been made possible by the unique website ipaidabribe.com which invites people who paid a bribe to record their experience. By choosing a specific issue – identity verification by a police officer prior to issuing a passport – it was able to focus on a “harassment” bribe‚ that is a bribe paid for something a person was
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Strategic Marketing Plan for IKEA who are focusing on greater growth and development of the ‘middle class market’ in India IKEA GROUP Ikea is a Dutch worldwide company native Sweden specialized in the retails furniture. The company has been created in 1943 in Almhult (Sweden) at the vision is ‘’ To create better everyday life for many people” IKEA selling ready to assemble furniture. They have 338 store in the world in 41 country‚ in 2011 the group
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Equality in India Introduction Equality in India is a relatively recent concept as enshrined in our Constitution. The Right to Equality is a Fundamental Right‚ and our Constitution gives all Indians the right to practice it‚ irrespective of caste‚ creed‚ economic status‚ race or gender. Ancient Indian civilization was steeped in inequalities‚ mostly of caste. With the advent of Buddhism and Jainism‚ the caste system received a jolt‚ as the common man started questioning its very basis. Later
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The Colors of India “Taste is colored not just by the gustatory properties of the food itself‚ but its smell‚ sound‚ and appearance as well as by expectations… (Len Tiu Wright‚ 1).” In India‚ every corner turned is a plunge into cultural diversity. The people‚ the landscape‚ the aroma-infused air; to us it seems so exotic‚ but most of them probably don’t think twice about their divergent surroundings. That’s because‚ “while in India‚ living with cultural diversity is living in an environment
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Copyright India (By Sangam Ghimire & Jyoti Pathak) Meaning Copyright is a right given by the law to creators of literary‚ dramatic‚ musical and artistic works and producers of cinematograph films and sound recordings. In fact‚ it is a bundle of rights including‚ inter alia‚ rights of reproduction‚ communication to the public‚ adaptation and translation of the work. There could be slight variations in the composition of the rights depending on the work. Indian work "Indian work" means
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