and traces its roots to the silver standard currency basket of the colonial rule. Originally produced in India in the 15th and 16th centuries by Mogul rulers‚ the currency shifted to Gold Standards in 1898 with the British dominance of the subcontinent. The currency is controlled by the Reserve Bank of India that manages the policies through its broader mandate as the acting central bank of India. Historically‚ the currency has been pegged to the British sterling and then to the US Dollar until 1971
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McDonald’s in India In America‚ we consider McDonald’s to be a beef serving‚ sometimes fatty fast food restaurant‚ but after a 6 year business plan to sway the Indian population‚ McDonald’s has transformed. If they can continue this growth in India‚ and all over the world‚ globalization will start to love McDonald’s even more. They seemed to have hit the right points‚ from playing it safe‚ investing their time doing marketing research‚ to find the best places to put a restaurant and finding out
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JUN 11 Marketing Strategy Of Dabur India Ltd MARKETING STRATERY Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy consists of the analysis‚ strategy development‚ and implementation activities in: “Developing a vision about the market(s) of interest to the organization‚ selecting market target strategies‚ setting objectives‚
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Marketing etc. Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International airways in INDIA it uses website extensively for the booking of tickets and promotional strategies E business has became a tool for their growth in the past two years. This report is classified into Two parts in the first
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Globalization in India Globalization in India has allowed companies to increase their base of operations‚ expand their workforce with minimal investments‚ and provide new services to a broad range of consumers. |[pic][pic][pic| |] | The process of globalization has been an integral part of the recent economic progress made by India. Globalization has played a major role in export-led growth‚ leading to the enlargement of the job market in India. One of the major forces of
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KUMAR RAHUL PB 1222 ACKNOWLEDGMENT “No creative work can be done in isolation ‚ I need guidance and motivation at every step of success”. My case was also not an exception. I always feel guidance‚ motivation for the fulfillment of the project. This report bears the imprint of many personalities who have made contribution to the success of the project. So I must express my sincere gratitude to
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Noel Surojeet Bosch India Bosch is a leading supplier of technology and services in the areas of automotive and industrial technology‚ consumer goods and building technology in India. The Bosch Group operates in India through six companies‚ viz‚ Bosch Limited‚ Bosch Chassis Systems India Limited‚ Bosch Rexroth India Limited‚ Robert Bosch Engineering and Business Solutions Limited‚ Bosch Automotive Electronics India Pvt Ltd‚ Bosch Electrical Drives India Pvt Ltd. In India‚ Bosch set up its manufacturing
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like India tourism has become one of the major sectors of the economy‚ contributing to a large proportion of the National Income and generating huge employment opportunities. It has become the fastest growing service industry in the country with great potentials for its further expansion and diversification. FEATURES OF TOURISM IN INDIA Today tourism is the largest service industry in India‚ with a contribution of 6.23% to the national GDP and providing 8.78% of the total employment. India witnesses
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Purpose/focus | Film | Headquarters | Mumbai | Region served | India | Chairperson | Leela Samson | Parent organization | Ministry of Information and Broadcasting | Budget | Rs. 6.9 crore (2011) | Website | cbfcindia.gov.in | The Central Board of Film Certification (often referred to as the Censor Board) is a statutory censorship and classification body under the Ministry of Information and Broadcasting‚ Government of India. It is tasked with "regulating the public exhibition of films under
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Malnutrition is found to be a leading killer through out the world‚ with under nutrition in the developing world the main nutrition problem. The World Bank Estimate that India is ranked 2nd in the world of the number of children suffering from malnutrition after Bangladesh (1998)‚ where 47% of the Children exhibit a degree of malnutrition. India is one of the fastest growing country in terms of population and economic growth rate ‚ sitting at a population of near about 1200 million (December 2010) and economy
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