HW#3 Run regression analysis using the Energy Drinks Data posted on elearning. You can work by yourself‚ or work in a group (up to 5 students per group) and submit one homework per group. 1. (a) Run the linear regression model that express quantity sales (oz) of Full-Throttle as the dependent variable; the list of explanatory variables are price of Full-Throttle‚ the price of Monster‚ price of Red Bull‚ price of Rockstar and customer count. Submit the excel output. What is the R2 value? What
Premium Regression analysis Linear regression Errors and residuals in statistics
I. ROCKSTAR‚ INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner‚ a doctor of nutritional enthomedicine‚ according to the Rockstar website. His parents‚ two renowned herbalists‚ helped to produce the Rockstar formulations. Today‚ three formulas of Rockstar are on the market: Original‚ Cola‚ and Diet. The original formula was first launched in 2001‚ making the company only 4 years old. The company is based in Las Vegas‚ Nevada‚ one of the trendiest locales of the United States‚ lending
Premium Energy drink
Corner www.reportscorner.com ( http://www.reportscorner.com/report_detail.php?r_id=7831 ) has added “Belgium Energy Drinks Category Profile” to its latest reports offering. Synopsis A competitively priced comprehensive overview of the Energy Drinks market. Summary Why was the report written? Energy Drinks Category Profile reports provide a comprehensive overview of Energy Drinks markets. Compiled from Canadean’s Category Profile series the reports offer a cost effective way of quickly gaining
Premium Energy drink Economics Soft drink
McEnergy 1 Energy Drink Research Report For McDonalds Corporation Marketing Research‚ Unit 9 8 August 2011 McEnergy 2 Executive Summary The purpose of this report is to investigate past trends and forecasts of the energy drink market. Included in this report‚ is information on market size‚ target population and statistical data on growth history and growth projections. The aim is to determine if adding energy drinks to McDonalds offerings will create a profitable segment
Premium Energy drink
Contrasting Coffee and Energy Drinks For years‚ there have been debates on whether there are health differences between energy drinks and coffee. Though they are very similar‚ coffee and energy drinks have many factors that play parts in their differences. Ingredients‚ caffeine content‚ taste‚ and target audience are just some of the many elements that play a role in the differences of coffee and energy drinks. The first difference of coffee and energy drinks is the ingredients used to make either
Premium Coffee Caffeine Drink
Promotional Strategy of Tiger Energy Drink * Promotion: Promotion means creating a value to the customer. Tiger energy drink is using promotion to clearly and persuasively communicate their values to the customers. Producing product‚ pricing attractively and confirm availability to the customer are not only works for the Tiger energy drink‚ they also do promotional strategies to create more customers perception and values. * Promotional mix: The Tiger energy drink is using promotional mix to
Premium Marketing
Essay on Energy Drinks should be Banned A few months ago‚ the analytical and research agency Packaged Facts (PF) noted a sharp increase in the demand for energy drinks. According to the PF experts‚ the revenue from the sales of this category of products will exceed $21.5 billion by 2017. For comparison‚ the legendary Coca-Cola Corporation‚ providing water dispensers all over the world‚ earns about $47 billion annually. However‚ this week‚ the popular energy drinks industry attracted attention
Premium Coca-Cola Caffeine Coffee
Introduction Energy drinks are promoted as enhancing behavioural outcomes by reversing fatigue effects and consequently increasing alertness and endurance (Heckman‚ Sherry‚ & de Mejia‚ 2010). Ingredients may include caffeine‚ taurine‚ glucuronolactone‚ sugars‚ and other B vitamins and herbal extracts. Despite the range of constituents‚ researchers generally claim caffeine as the core ingredient responsible for the stimulatory effects of energy drinks (Reissig‚ Strain‚ & Griffiths‚ 2009)
Premium Caffeine
In recent years‚ researchers have begun to focus attention on an emerging trend of consuming energy drink mixed with alcohol AmED. Consumption of AmED is thought to have a correlation with high-risk behavior and negative effects on the consumer. Several research articles have examined the various facets of this practice. Some of the points of consideration that have been researched include the motivations behind consuming AmED‚ the effects of consuming AmED on alcohol consumption and the likelihood
Premium Caffeine Drinking culture Alcoholism
United States Pepsi company‚ Pepsi company produce many difference products that based on the different age and need of consumers‚ such as fashion relaxed drink Hepy‚ sport drink Gatorade‚the taste is numerous Mirinda‚ and the earliest Pepsi‚ etc. And these goods at a retail store put the position will also be different‚ such as teenagers like to drink Hedy and Pepsi will put more conspicuous place revealed out. This kind of retail strategy the product show in front of consumers‚ successfully attracted
Premium Logo Coca-Cola Brand