Dr. Pepper Snapple Group Case – Energy Beverages Company Strengths Strong Portfolio of Leading‚ Consumer-Preferred Brands Owns a diverse portfolio of well-known CSD/non-CSD brands Provides their own bottlers‚ distributors‚ and retailers Manages a wide variety of products and provides a foundation for growth and profitability #1 flavored CSD company in the US Integrated Business Model Believes its brand ownership‚ bottling‚ and distribution are more integrated than the U.S. operations
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ROCKSTAR ENERGY DRINK SWOT: Strengths • Appealing to younger audience • Image built upon “I want to be a rockstar and party like a rockstar‚ so I will drink like a rockstar!” draws in the party scene • Comes in 14 flavors (variety) • Sponsor 34 sports • Managed under Pepsi Co. which gives them a well established team to work with to expand and obtain successful products • Came in third place for leading Energy Drink in market share at 11.3% • Keeps consumer
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Red Bull: A Marketing Powerhouse When energy drinks come to mind‚ the iconic Red Bull often comes first. This simple energy drink has dominated in nearly every aspect of business since its creation by Dietrich Mateschitz in 1987. Since then‚ Red Bull has branched out into more than 167 countries worldwide and is vastly popular with athletes‚ students‚ celebrities and even just everyday people needing a boost to make it through the day. In 2016‚ Red Bull’s sales astoundingly resulted in over 7 billion
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B.‚ & Overton‚ R.. (2007). A survey of energy drink consumption patterns among college students. Nutrition Journal‚(6)‚ p35-41‚ doi:10.1186/1475-2891-6-35 Brasel‚ S Bumgardner‚W. (2012). About.com. Dangers of Energy Drinks. Retrieved February 24‚ 2012. From http://www.walking.about.com/od/fluids/a/caffeineenergy.htm. Van Dusen‚ A. (2008). Know What’s in Your Energy Drink. Retrieved Feb. 28‚ 2012‚ from http://www.forbes.com/2008/09/23/energy-caffeine-drink-forbeslife-cx_avd_0924health.html The Economist
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April 15). Red Bull Energy Drink: Red Bull Energy Shot. Retrieved May 22‚ 2011 from BEVNET: http://www.bevnet.com/reviews/redbull/Red_Bull_Energy_Shot Blachford‚ C. (2009‚ February 16). Magazine Review - The Red Bulletin. Retrieved April 29 2011‚ from Sidepodcast: http://sidepodcast.com/post/magazine-review-the-red-bulletin Carpe Diem (2011). Brands – Carpe Diem. The Drink That Makes Sense. Retrieved May 22‚ 2011 from Carpe Diem: http://www.carpediem.com/en/products Energy Drink Ratings (2007‚ December
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company founded in 1984‚ which produces in distributes energy drinks. Between 2003 and 2008‚ before the global recession‚ the energy drink industry had explosive volume growth rates of 17 % on the total market. The primary market‚ North America accounted for a 35 % increase in that period1. However‚ the recession in 2008 caused the growth rates to decrease significantly. Even though the energy market outperformed the general soft drink market and growth rates started increasing again‚ there
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1.0 Company background 1.1 Overview From the invention of the first soft drink more than 200 years ago to some of the industry’s most beloved beverage brands‚ Dr Pepper Snapple Group (DPS) has a proud legacy of innovation‚ bold and distinct flavors‚ and entrepreneurial spirit. On May 7‚ 2008‚ DPS became a stand-alone‚ publicly-traded company on the New York Stock Exchange as the result of a spin-off by Cadbury‚ plc which held the Cadbury Schweppes Americas Beverages business group of entities
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BRAND AWARENESS & CUSTOMER SATISFACTION of TZINGA Summer Internship Project Report Submitted towards Partial Fulfillment Of Post Graduate Diploma in Management (Approved by AICTE‚ Govt. of India Academic session 2010-2012 Submitted To: Submitted By: Shilpa Puri Debashish Sabhapandit IMC‚ New Delhi International Management center PGDM BRAND AWARENESS &
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(2e ed.‚ pp. 15-18). McGraw Hill/Irwin. Goldschein‚ E. (2011‚ November 14). 11 incredible facts about the global coffee industry. Retrieved from http://www.businessinsider.com/facts-about-the-coffee-industry-2011-11?op=1 Monster Energy Drink® | Products. (2012). Monster Energy Drink® | Home. Retrieved from http://www.monsterenergy.com/us/en/products/#!/products%3Atoffee
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Executive Summary Red Bull is the pioneer in the energy drink category worldwide. Founded in 1984 by Dietrich Mateschitz in Austria‚ the product was formally launched in 1987. Mateschitz originally became aware of products called “tonic drinks”‚ which enjoyed wide popularity in Asia. He brought this effective product in Austria and developed a unique marketing strategy. The drink mainly targets young students and urban professionals. It is exclusively produced in Austria and then distributed around
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