Evaluation of Some Energy Drinks Mark Joseph A. Euste*‚ Grainor M. Palaroan‚ Amante T. Ama Camarines Sur National High School Engineering and Science Education Project Peñafrancia Ave.‚ Naga City *Corresponding Author: mrkjsphst@yahoo.com Abstract Energy drinks are beverages which contain chemical constituents that are said to improve physical and mental performance. Most of them primarily contain varying amounts of caffeine‚ guarana‚ ginseng and taurine. This study aims to provide a critical
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Don’t Drink Your Energy Purpose Statement: To persuade people to not drink energy drinks Thesis Statement: Today I am here to persuade you not to drink energy drinks INTRODUCTION I. We’ve all have probably had an energy drink at some point II. CNN Study shows 50% students‚ drink one to four a month III. Many don’t pay attention or know short and long term effects IV. The concept of downing energy drinks among college students V. Thesis: Today I am here to persuade you to not drink energy drinks VI
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Energy drinks are a kind of refreshments that are advertised as soft drinks that boost energy. The truth is these kinds of drinks are full of many harmful ingredients‚ such as sugar‚ stimulants‚ and other herbal supplements. Energy drinks are targeting high school and college students who may use this kind of drink to keep them awake for a midterm‚ or even give them a hallucination feeling any other alcoholic beverages will do. Many studies showed the disadvantageous of these drinks‚ yet this industry
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Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages Written Report June 17‚ 2013 Three Musketeers: Anatalio‚ John Patrick Cadao‚ Ana Graciela Sanchez‚ Maria Leona 1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories
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Competition in energy drinks‚ sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks‚ energy drinks‚ and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks‚ such as carbonated soft drinks and fruit juices. The largest
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Marketing Energy Drinks to Americas Youth By: COMM 3172 – 601 Summer Semester I – 2009 Marketing Energy Drinks to Americas Youth Background: As I started collecting information for this paper‚ I soon realized that the energy drink industry is a very small (18 percent) part of the beverage industry‚ but a very dominant part to say the least. Interestingly‚ the major players in the industry‚ Monster Energy‚ Red Bull‚ and Rockstar‚ have intentionally veered away from the conventional
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Energy Drinks: Stuff that Kills When most people comsume an energy drink‚ they don’t realize that the short burst of energy that it gives them can also kill them. Energy drinks are an easy way for people to get the energy that they need in 5-10 minutes. If they are feeling sluggish‚ then they can just grab a can of an energy drink. Energy drink can be found almost anywhere: in the gas station‚ at the store‚ and even in some schools. Most schools are banning energy drinks they still
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Canyon University University Success UNV-303-PEO101 Ruben Garcia January 12‚ 2014 Take a Stand Essay Energy drinks have become very popular amongst today’s youth. America’s youth has easy access to these dangerous drinks and the Food and Drug Administration (FDA) at this time does not regulate the amount of caffeine that is allowed into these beverages (Cool‚ 2011). These drinks contain high levels of caffeine and other herbs that have ill effects on ones heart‚ along with high sodium and
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Case Study: Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages ------------------------------------------------- pavangradapp@gmail.com 1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. Demographics: The total sale for beverages in 2009 in the US was about 458.3 billion
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Strategy for Monster Energy The media brand strategy for Monster energy drinks consists of many different levels of digital media and brand sponsorships. They tend to shy away from the mass media mediums such as television‚ radio‚ and billboards. They are doing things that are unheard of in the realm of advertising for a company that is so successful. The target audience for Monster is males in their teens and 20’s mostly. To be able to reach this target audience‚ Monster has to think
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