Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Passage to Rainy Mountain N. Scott Momaday‚ in the memoir “The Way to Rainy Mountain”‚ traced the ancestral roots of his tribe back to the start of the Kiowa tribe. Momaday had always known about his ancestry but the death of his grandmother‚ Aho‚ prompted him to seek an in-depth personal exploration of his family history and background. Therefore‚ Momaday went back to his grandmother’s residence and he observed that the spirit of the Kiowa tribe was faint but still very stirring. When he
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Case Analysis: Mountain Dew‚ Selecting the New Creative section 001: due on Feb. 15 section 020: due on Feb. 20 As you can see from the ending of the case‚ Mountain Dew is trying to decide which 3 of 5 potential creative spots to develop. Additionally‚ the case describes several background features‚ such as market situations‚ Mountain Dew brand history‚ and market research. In two pages‚ you are expected to choose three out of the total five potential creative spots (Cheetah‚ Mock Opera‚ Dew
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Case Analysis On the basis of Exhibit 1‚we find that Mountain Man is having over 50 Million sales which is supposed to be good revenue having a mature business in brew market.It is also having Goss Margin having 30 % ‚which is good by Gross Profit Ratio standard.But as far as net Income after taxes is concerned it is still very good because as per NOPAT standard‚anything above 6% in normal businessis supposed to be good other things remaining same and depending in the line of business and the industry
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were very prevalent throughout this text is the ritual of the attire necessary for worshipping Dionysus in the mountains. In the text‚ the women are described as‚ “Dress yourselves in spotted fawn skins‚ trimmed with white sheep’s wool.” (110-111). A ritual is described as a repeated action for the purpose of conveying or learning a meaning or knowledge. Since every woman in the mountains was wearing these fawn skins‚ it had an important meaning in the rites giving praise to Dionysus‚ which makes
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The novel “Montana 1948” written by Larry Watson portrays a series of tragic events‚ which were to have a permanent and decisive impact on David and his parents. The author has specifically adopted the persona of a young child‚ in order to portray the universal theme of innocence. By using first person point of view he is able to recall on such significant events in his life‚ through the eyes of a child. As the story unfolds‚ David’s young life is turned upside down forever‚ which angrily leads him
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20th Century mountain writing and film A few main themes related to The Ascent of F6: 1920s Heroism End of Empire‚ nationalism deflated Mallory Media 1930s Nationalism revived: Fascism Propaganda: German bergfilme‚ Leni Riefenstahl The Ascent of F6 (1936) comments on all of these themes Real events related to our reading in the early 20th century 1900-1921 Heroic Age of Antarctic Exploration (Scott‚ Shackleton‚ Mawson) 1901 Queen Victoria dies January 22 1903
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The shining mountain Assignment 2: Characterization of Pangma-La’s father Pangma-La’s father is a dynamic person. He has been described by many as: P18 l 8 ”Now there’s a hard man‚ there’s a hero”. He was a hard man to please. She always strived to please her father‚ and wanted his acceptance. He had really high expectations to his daughter‚ and always has had(and he has always had). P 19 l 32 “My daughter and I do not need porters‚” Pangma-La’s father said proudly. “We are strong and we
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Culpepper English 101-007 6 January 2012 Vacationing at the Beach or in the Mountains No doubt‚ people always look forward to taking a vacation from their typical everyday routine. There are a great number of possibilities to choose from when deciding on where to vacation. The two most common vacationing spots are the beach and the mountains‚ in which both places offer an unlimited selection of entertaining activities. The mountains have activities that the beach does not offer and vice versa. When trying
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Mountain Lion is a poem that depicts the death of an inhabitant of the Lobo valley‚ a lion that is trapped mercilessly by two hunters‚ who are confronted by the poet as they leave the valley. The poet describes the lion’s face using contrasting but very emotive descriptions such as beautiful dead eyes’‚ and fine round-fashioned head‚ with two dead ears’ putting emphasis on the word dead by repeating it twice in the same stanza. In the first stanza‚ the poet describes the natural beauty of the Lobo
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