YaeNa Yoon MKT 201 Case Study #1 Mountain Man Beer Company (MMBC)’s representative beer: Mountain Man Lager‚ is made based on unique and old family recipe. The target of Mountain Man Lager is old males who are working class‚ so called blue collar. The taste is bitter‚ and in contains higher alcohol than other brands. Mountain Man Lager was priced $2.25 for a 12-ounce of draft beer in a bar and $4.99 for a six-pack in a retail store. It was sold at the similar price range which premium domestic
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The mountain gorillas of Virunga National Park are in serious danger. There around 800 gorillas living in the world and the majority of the gorillas live in the park of Virunga. There are four mountain gorillas located in a gorilla orphanage in Virunga. These mountain gorilla species located here are the only remaining gorillas in the world. The mountain gorillas are in danger because poachers are trying to steal the remaining gorillas and sell them. They would try to kill the parents and take the
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relaxed setting. The weather was perfect the entire weekend with mild temperature and plenty of sunshine. The festival was not extremely crowded‚ bathrooms and tent grounds had plenty of room. Camped on Grandfather Mountain Campgrounds‚ a truly badass place at the base of the mountain. An icon of Western North Carolina‚ Grandfather soars to almost 6‚000 feet in elevation‚ a major peak in the Blue Ridge. No problems throughout the festival‚ ran smoothly. Railroad Earth killed it every night‚ great
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The Mountain Path at Utsu and the Autumn Festival were both created during the Edo period‚ which lasted from 1615 to 1868 C.E. During this time period‚ the capital shifted from Kyoto to Edo‚ or today’s modern Tokyo. The Edo period also represents a movement in society away from a strict hierarchical system‚ where the samurai class held less influence on the arts. Instead‚ the artisans and merchants "were free to reap the economic and social benefits of this prosperous age." Since‚ there was no
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My Hike at Cheyenne Mountain One of my favorite activities to do before starting my day on the weekends is to take a hike in Cheyenne Mountain. My mind will clear‚ and it helps me prepare for whatever may happen during that day. It makes me appreciate the simple elements in life a lot more. Hiking in the mountain during the early hours opens up opportunities to see different scenes and portraits and open my mind to a new perspective of the wilderness. Entering the trail‚ a slight
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Cold Mountain: The Civil War The Civil War was a four year armed conflict between northern and southern sections of the United States. The Civil War cost more American lives than any other war in history. There were bout 3 million people who fought in the beginning of the Civil War and about 600‚000 people’s lives were lost at the end of the war. What began for many as a romantic adventure soon became a heartbreaking bitter struggle between the two parts of a divided country. This‚ however
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brand equity of MMBC. A: Firmly established brand for 8 decades which commands a large loyal customer base with a legacy factor Attributes like distinctively bitter taste‚ slightly higher than average content of alcohol that were unique to the Mountain Man Lager brand. Packaging of beer that was in line with the product positioning for the blue-collared working class (logo with the design of coal miners) Sticking to the core product of Lager rather than swaying to new emerging markets‚ i.e
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Mountain Dew Mountain Dew’s unique way of connecting to the younger generation through extreme sports has become a grand success‚ consequently many companies are coming up with similar advertisement base Recent threats to Carbonated Soft Drinks in recent years by highly caffeinated and sports drinks have affected their sales. The company advertisement has focus on the young generation and thus quickly rose as Coke’s loyal opposition. They have advertisements harnessing ideas of current generation
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In the article Thinking Like a Mountain by the author Aldo Leopold mention about the wildlife that is going on around the environment in relation to the animals. Throughout the article‚ he emphasizes in a strong point about the reader’s idea that they need to perceive when they reading the passage that will get their attention. In the second article name How to kill an Ocean by Thor Heyerdahl discuss the different threats that affect the Ocean. According to the authors‚ globalization leads to changes
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Vacations at the Beach Vs. Mountains People are always looking forward to their family vacation time. There are many options where to choose. But‚ I think that the two most common places people choose for taking a vacation are the beaches‚ and the mountains. Both places offer a variety of fun activities. Vacation at the mountains and at the beaches is totally different from each other‚ regarding climate‚ types of activities‚ and the location of beaches and mountains. Climate is always important
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