Lisa Benton Case Analysis Benton is a Harvard educated MBA who chose to work at the Home care Division of Houseworld based upon the classical marketing training in a structured environment from an industry leader over Right-Away which she had interned at. Benton was informed she would become a product manager within 2 to 3 years‚ yet was not informed of the importance of her performance in the first year. She was informed that the product manager’s responsibility was to groom his or her associates
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Decision Rationale Decision 1 In determining our initial strategy‚ we knew that we wanted to focus on the product that would be most profitable and key in on features that are important to the customer. Looking at product sales in 2008‚ the NiMH sold 28.0 M units and the Ultracapacitor sold only 4.3 M units. Based on these sales‚ the NiMH generated $280.3 M and the Ultracapacitor generated $86.2 M. In addition‚ when reviewing the Income Statement‚ the NiMH produced a profitable contribution in
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THE UNIVERSITY OF CONNECTICUT SCHOOL OF BUSINESS ADMINISTRATION NEW PRODUCT AND INNOVATION MANAGEMENT (final version dated September 7; updated September 20) Course Number: MKTG 5230 Pre-requisite: MKTG 5115 Classroom: Room TBA (Hartford Campus) Term: Fall 2012 Class Hours: Sep 7 (5:00pm to 8:00pm)‚ Sep 8 (9:00am to 5:00pm) Sep 14 (5:00pm to 8:00pm)‚ Sep 15 (9:00am to 5:00pm) Sep 28 (5:00pm to 8:00pm)‚ Sep 29 (9:00am to 5:00pm) Instructor: Dr. Girish Punj
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brush and other tools in the other‚ I walked through the dirt‚ sand and insect infested grasses‚ for about a half mile‚ to the bay. Sliding on my dad’s old fishing waders‚ men’s size 9 boots‚ which were way too big on me‚ and almost falling trying to pull them on. Stepping into the quiet bay‚ disrupting the gentle waves left un touches from the day before‚ I embarked into the bay‚ ready to spend hours cleaning ten dirty oyster cages‚ already more dirtier than last week when I cleaned them. The constant
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Green Bay‚ Wisconsin‚ home to just over 100‚000 people is the smallest market in any major sports league in the United States. Dubbed in the mid-sixties as “Title town‚ USA”‚ Green Bay is the proud home of the National Football League’s Green Bay Packers. Such a small town allows for many unique experiences. Only in Green Bay will you see a professional football player riding the bike of a six-year-old to the Clark Hinkle practice field. The team’s helmet is also present on the official city flag
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Plymouth and Massachusetts Bay Colonies The Reformation was the driving force behind English Catholic dissenters‚ many of which would eventually form the base of groups heading for new lands to find religious freedom. These people would come to be called Puritans and their goal was to purify the Church of England. They wanted to do away with the “offensive” features such as Church hierarchy and traditional rituals of Catholic worship in order to promote a relationship between the individual and
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RUNNING HEAD: THE CHESAPEAKE BAY The Chesapeake Bay Watershed and Tourism on the Eastern Shore of Maryland Angela Cotton Chesapeake College The Eastern Shore of Maryland is one of the most beautiful places‚ not only on the East Coast‚ but in the United States. Given this fact‚ which most of the locals are painfully aware of‚ it only makes that the Eastern Shore receives thousands of visitors throughout the year every year. One must wonder however‚ what exactly it is that brings all of these
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Assignment 3: Lisa Benton Case Analysis Katherine Torkelson Jack Welch Management Institute JWI 510 Leadership in the 21st Century March 10‚ 2013 Executive Summary This paper will discuss and analyze Lisa Benton‚ a recent Harvard Business School graduate. She is now an assistant product manager at a company called Houseworld. Lisa has a poor relationship with her new boss and coworker and she recently received a poor performance review. She is worried about her future with the company
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LEADERSHIP ISSUES/TOPICS/PROBLEMS In Lisa Benton’s case‚ there are several leadership issues concerning her Product manager Linton‚ the Associate Product manager Scoville‚ and Vernon‚ the Group Product Manager for Air Fresheners. Benton met her supervisor‚ Deborah Linton‚ just in her first day‚ because she had not met her during the interview process and this first meeting shows different lacks in Linton’s leadership style. From the beginning‚ Linton made it clear to Benton that she did not like
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The Pirate Bay Case Study Abstract The Pirate Bay website is one example of virtual enterprises that exist on the exchange of value to consumers without the cost and overhead structure of product and minimal infrastructure to conduct its business. This virtual enterprise structure has gained wide appeal to businesses for the minimizing the risks of fixed costs in volatile markets‚ both within the way they operate and the product or service they provide. However‚ this ease of entry and operation
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