Abhinav International Monthly Refereed Journal of Research In Management & Technology Volume II‚ March’13 ISSN – 2320-0073 IMPACT OF TV ADVERTISEMENT ON YOUTH PURCHASE DECISION - LITERATURE REVIEW Swati Bisht Associate Professor‚ IMS‚ Dehradun‚ India Email: swatibisht@gmail.com ABSTRACT Advertising is the key for building‚ creating and sustaining brands. Advertisements play a major role in persuading‚ informing and reminding both potential and existing customers towards making a brand decision
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1 Budget 2013-2014 Speech of P. Chidambaram Minister of Finance February 28‚ 2013 Madam Speaker‚ I rise to present the Budget for the year 2013-14. 2. I recall my last tenure as Finance Minister and acknowledge with gratitude the splendid support that I received from all sections of the House as well as the people of India. Today‚ more than ever‚ I seek the same support as we navigate the Indian economy through a crisis that has enveloped the whole world and spared none. 3. I
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Abhinav International Monthly Refereed Journal of Research In Management & Technology Volume II‚ February’13 ISSN – 2320-0073 CONSUMER BEHAVIOR FOR SMALL CARS: AN EMPIRICAL STUDY Shiv Prasad Joshi Assistant Professor‚ JIET- School of Management‚ Mogra‚ Jodhpur‚ India Email: shiv.joshi@jietjodhpur.com ABSTRACT The small car market in India is soon going to be one of the biggest in the world‚ as major automakers are investing here in this segment. There is Tata Nano ready to be launched and many
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enough to have accrued cash value‚ yes‚ you can cash it in. But‚ it might be wiser to borrow against it instead or look into other options. Cashing it in means you are cancelling the policy. If this is your only life insurance policy‚ it means you no longer have life insurance coverage. Whole Life and Cash Value Although there are different kinds of whole life‚ they all accrue a cash value. This makes them different from term insurance. The cash value of whole life is cash you can potentially access
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THE INFORMATION OF CASH FLOW‚ EARNINGS AND SIZE OF FIRM ON ABNORMAL STOCK RETURN AT MANUFACTURING COMPANY LISTED IN I NDONESIA STOCK EXCHANGE Nurhidayah Djam’an*‚ Gagaring Pagalung‚ Tawakkal Email *): nurhidayah_jaman@yahoo.com ABSTRACT The aims of the research are to find out (1) the influence of cash flow from operational activities on abnormal stock return‚ (2) the influence of cash flow from investment activities on abnormal s tock return‚ (3) the influence of cash flow from financing
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Budget Development When planning a budget for any new product or service is an important step in any new building of a product. Knowing how much money that the company has available to spend on marketing and promotion of the new product is key. Sticking to that budget is away to show that the Nike Company can stay on track and stick to the plans and follow through with commitments will make the company better. When planning a budget for a new product there are many items to keep in mind without
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McBride Managerial Accounting Instructor: Brian Shaw September 22‚ 2014 Mr. Wayne and Mr. Chester held a conference meeting to discuss the findings in the cash budget has given the both of them feeling uneasy on specific details of the cash report budget. Mr. Wayne believes that the gross margin perhaps may shrink to 27.5 percent due to higher purchase price and concerned with the impact that this may have on borrowings. This a logical concern as gross
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INTRODUCTION Cash is a paradox. Why do individuals treat certain pieces of metal and paper differently from other similarly valueless objects? Despite the above‚ cash is an indispensable part of modern economies and is part of a complicated monetary regime. Even though we take it for granted that the pieces of paper in our wallet offer a reliable representation of our consumption power‚ this monetary regime is anything but trivial Money and cash (as a form of money) allow people to engage in complicated
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this assignment with the following assumption. * That the company does not have accurate budget * That Rada plc have different departments of their business in different area of the world. For an organisation not to have an accurate budgeting is like working without any plan because budget take an important role in the day to day running of a business and also most importantly the future. Budget is important for the following reason * Planning of annual operation * Coordinating the
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Case Chapter 7 Cash and Receivables 1. Petty Cash (10 min.) The petty cash fund of $200 for Walsh Company appeared as follows on December 31‚ 2008: Cash $93.60 Petty cash vouchers Freight in $21.40 Postage 40.00 Balloons for a special occasion 18.00 Meals 25.00 Instructions 1. Prepare the journal entries required to establish the petty cash fund. 2. Prepare in general journal form the entry to replenish the fund. 3. On December 31‚ the office manager gives instructions
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