E N T S 1) SITUATION ANALYSIS i) COMPANY ii) CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and beverage
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have a 65 percent share of the Indian chocolate market. The Indian chocolate market is estimated to be worth Rs. 3.2 billion‚ with an annual growth rate of 10 percent. Per Capita Consumption levels are very low in India‚ as compared to 8.7 kg per year in the U.K. The market therefore offers tremendous potential for growth. In this analysis‚ we examine some of the interesting aspects of Cadbury’s advertising strategy. The Advertising Message Chocolates have usually been viewed as something
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focused on the relationship between the parents and their children‚ where parents expressed their love by gifting the child a Dairy Milk. However‚ in 1994‚ CIL changed its tack and the communication campaigns were targeted at adults‚ to expand the chocolate market and increase sales. Market size Sizing opportunities is critical in today’s market‚ because each individual product has a smaller‚ more targeted sweet spot; so over- or underestimation of an opportunity can have devastating effects.
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INTRODUCTION In Malaysia‚ the consumption of chocolate is still low even though there is an increament from year to year. In 1985‚ the consumption of chocolate was around 0.245 kg per person and this increased to 0.675 kg per person in 1992. The consumption of chocolate is always related to children. However‚ the consumption among adults are low. This could be due to the misconception of chocolate itself. Chocolate is always associated with obesity‚ tooth decay‚ hyperactive‚ pimples and other
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Essentially a marketer’s promise is to deliver a specific set of features‚ benefits and services consistently to the buyers Cadbury’s best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties The Cadbury brand is associated with best tasting chocolate Marketing managers at Cadbury are working to ensure this association is continually developed. Key concepts of quality‚ taste and emotion underpin
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GEN 1820: Health‚ Nutrition and Lifestyle PROJECT “NUTRITION COMPOSITION OF CHOCOLATE BARS ON KAZAKHSTAN MARKET” Instructor: Dr. Aliya Nurtayeva‚ C.Sc. Prepared by: ID 20091760 Arman Alikhanov Date: 26 April 2011 ALMATY‚ 2011 Introduction The purposes of this project is to collect and present the information on the nutrition composition of two chocolate bars “Mars” and “Milky Way” those are available on Kazakhstan food market‚ to estimate and calculate
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Reading Science Centre‚ as a part of a £17m investment to boost innovation of its chocolate brands in the UK. The Bournville site‚ which will be the company’s Global Centre of Excellence for chocolate R&D‚ features innovation labs‚ a new pilot plant and a kitchen designed to promote experimentation with new ideas. The centre will be used to develop new products‚ test consumer tastes and improve technologies for chocolate brands such as Milka‚ Cadbury Dairy Milk‚ Toblerone‚ Côte d’Or‚ Terry’s‚ Flake
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delicious taste and crave its chocolate creamy flavor.There are many benefits to choosing a Three Musketeers candy bar over all the rest‚ including its delicious flavor‚ its health benefits‚ and its variety of uses. Certainly‚ the Three Musketeers candy bar has proved itself to take down all its tough competitors. An obvious reason why many choose to enjoy a Three Musketeers candy bar is its heavenly flavor. Its creamy nougat filling only compliments it smooth chocolate coating. The marshmallow-like
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Does Eating Chocolate Cause Acne? Victor Seo Toronto University ABSTRACT It is often said that eating chocolate will give you acne. To further this idea‚ 400 students from high schools are divided into 4 groups and each group is given different amounts of chocolate daily (1 bar‚ 3 bars‚ 6 bars‚ or 10 bars). They are treated for a month until the observation is finished. After testing them‚ data shows that there is a weak positive correlation between eating chocolate and having acnes
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Because dogs were often offered foods that they shouldn’t have‚ or between the hustle and bustle of the Christmas preparations the dog was left unattended and he got a hold of a tray full of baker’s chocolate. Having worked for a busy animal hospital‚ I can attest that we got many cases of chocolate toxicity‚ pancreatitis‚ intestinal obstructions‚ bloody stools and lots and lots of V+D‚ which was simply an abbreviation meaning vomiting and diarrhea. Many of these problems could have been avoided
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