As industries turn increasingly hostile‚ it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book‚ Managing Brand Equity‚ managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now‚ in this compelling new work‚ Aaker uses real brand-building cases from Saturn‚ General Electric‚ Kodak‚ Healthy Choice‚ McDonald’s‚ and others to demonstrate how strong brands have been created and
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take it all‚ and votes for defeated candidates are simply wasted and do not count anymore. The electoral reform was one of the central objectives of the Liberal Democrats‚ led by Deputy Prime Minister Nick Clegg. The referendum gave the victory to David Cameron: the British prime minister who has launched the most savage cut programs in the country since the Second World War. The defeated is‚ above all‚ the Liberal Democrats’ leader who has seen his party being swept away by the polls and witnessed
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"Case Study: Fetal Abnormality." Sylvia Hoffman Grand Canyon University "Case Study: Fetal Abnormality." The case study presented is a young immigrant couple striving to better their lives in a country of opportunity. This couple has endured a hard-working life style to begin a new life as a young married couple in their own home. The problem that they encounter is that the young wife discovers she is pregnant‚ which may have been a joyous surprise to the couple‚ but an ultrasound revealed that
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David Harvey is a classical marxist concerned with inequality and the theoretical bridge between social theory and geography. Argues from a historical materialist perspective – how the society reproduces itself. Harvey on space: For Harvey‚ social practices and process create spaces and these spaces in turn‚ constrain‚ enable and alter those practices and process – what Ed Soja called a “socio-spatial dialectic”. Constant relationship between society and geography and they both influence eachother
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environment in which one develops is key to studying and comprehending humans overall. However‚ the notion of biology and environment intertwining isn’t always exemplified clearly in various aspects of people’s lives. This was shown in the case of David Reimer‚ the boy who was raised as a girl. In Reimer’s case‚ he was born biologically male‚ but due to an unfortunate circumstance involving
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centered on the “good life” (the ideal life‚ the life most worth living‚ eudaimonia‚ happiness) and the role of pleasure of achieving it. (Ref:- http://www.newworldencyclopedia.org/entry/Hedonism) Objection against Hedonism No general code of morality could be established on the basis of pleasure. Pleasure is essentially subjective feeling‚ and only the individual is the competent judge of how much pleasure or pain a course of action affords him. What is more pleasurable for one may be less so
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Inferior Morality vs. Superior Morality Andre Dubus’s “Killings” Murder‚ a rightfully known act of immorality is proven to be justifiable in Andre Dubus’s “Killings”. The alluring temptations of vengeance‚ too strong for Matt Fowler to push aside‚ were eventually accepted. Fowler commits the exact same crime as his son’s killer‚ both murders seek out revenge‚ however for different reasons. Fowler kills for the sake of his wife‚ he grieves seeing her in agony and he himself is in anguish knowing
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David George Joseph Malouf (born 1934) is an Australian writer. He was awarded the Neustadt International Prize for Literature in 2000‚ his 1993 novel Remembering Babylon won the International IMPAC Dublin Literary Award in 1996‚ he won the inaugural Australia-Asia Literary Award in 2008‚ and he was shortlisted for the Booker Prize. Malouf was born in Brisbane‚ Australia‚ to a Christian Lebanese father and an English- Jewish mother. He was an avid reader as a child‚ and at 12 years old was reading
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Hume: Morality is Based on Sentiment This paper will attempt to give a detailed breakdown of David Hume ’s take on morality‚ and how some of the other philosophers would critique his stance. I will first speak about why Hume believes reason and passion don ’t contradict each other. Then I will give Aristotle’s and Aquinas ’ view on this conclusion of his. Next‚ I will speak on how Hume argues that moral judgments aren ’t grounded in reason. Afterwards‚ I will discuss what he considers that
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“Conflict Between Law and Morality” * Aakriti Pandey Student of RMLNLU‚ Lucknow Introduction In ancient times there was no distinction between law & morals. The Hindu jurist in ancient India did not make any distinction between law & morals. However‚ later on‚ some distinction came to be made in actual practice. The Mimansa made a distinction between obligatory and recommendatory rules. By the time the commentaries were written‚ the distinction was clearly established in theory also
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