Case 5: Sony Shockwave In Search of the Next Hit Product Questions 1. Discuss the importance of product innovation to the future success of Sony in regard to the changing marketing environment environment. 2. Conduct a SWOT analysis on Sony. 3. What are the strategic options available to Sony‚ in y ‚ the wake of “Sony Shock”? Furthermore‚ recommend a course of action for Sony. Q1. Importance of Product Innovation to Sony s Sony’s Future Success Product innovation enables Sony to: • Retain
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PORTERS FIVE FORCES ANALYSIS OF SONY CORPORATION 1. Threats of new Entry (Low): Electronic industry needs huge amount of capitals. High scale economy and constant innovation is another barrier to a new entrant. Moreover‚ the government policy acts as entry barrier for a new company. 2. Bargaining Power of Buyer (High): For Sony Corp. product the bargaining power of buyers very high as there is almost no switching cost from one brand to another. And the information technology provides the
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Have you ever wondered why we love m&m’s so much? ... They taste great! They’re superior to ordinary‚ tasteless candy. But…What are they? This is the common reply to all who are given the delicious chocolate m&m’s. M&M’s are by far the finest chocolate that has been made‚ coated within a little shell‚ then colored and finally imprinted with the letter “M”. Since their introduction in 1941 as a treat for the military‚ M&M’s have become a popular candy for everyone to enjoy. The name is an abbreviation
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Summary; the Board of Directors Board of director work as a bridge between management and shareholders‚ appointed by shareholders. Through this forum those who do not have opportunity to protect their right (minority shareholders‚ lenders‚ and society) can influence those who run the company. If the board is effective and responsible‚ quality of governance will be good‚ overall performance of the company will be increased and all the stakeholders will be happier and if the board is ineffective
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A Survey and Analysis of various Tangible & Intangible Issues of Customer Satisfaction in After Sales Service of M&M vehicles Report Submitted for the partial fulfilment of requirement of The award of Degree of PGDM by Soumya Kanti Ghoshal PGDM No: 11052 Work Carried Out At MAHINDRA & MAHINDRA KOLKATA Under the Supervision of Koushik Ghoshal Area Customer Care Manager KOLKATA * CERTIFICATE BY ORGANISATION GUIDE * CERTIFICATE BY FACULTY
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Sony vs. Microsoft Sony and Microsoft make a similar product game consoles the xbox360 with Microsoft and the ps3 with Sony the consoles are similar. Sony offers a free network but Microsoft requires you to pay first. The price of the Xbox is 200$ while the ps3 is at about 240$. Government decisions do not affect these companies because the consoles are imported. Both companies are targeting teenagers and adults under 50. Government decisions do affect what games come into country like man with
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‘The director of a company owes a fiduciary duty to the company’. Do you agree with this statement? Introduction A company is a distinct legal entity created by statute. Companies have many of the same legal rights and obligations as do individuals. They can own and sell property‚ they can hold profits or acquire debts‚ they can enter into contracts and sue or be sued‚ and governments can tax them. Companies are advantageous primarily because they become legal entities that are separate and
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The Perfect Picture Fifteen years ago an accident happened that was a picture moment waiting to be taken by a rookie reporter. In some cases it seemed like everything was planned out just for a rookie reporter to get his big time moment. The picture was set: a distraught worn down grandfather‚ his granddaughter wrapped in a clean white sheet with an atmosphere of a simple home. All James Alexander Thom had to do was take a simple picture of the scene‚ but it wasn’t that simple. The depressing
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two films directed by Robert Bresson. In both films it was brought to my attention the Bresson’s technique eliminates the idea of “beauty shots.” He doesn’t use fancy effects or make up for the actors. They are simple and plain both in A Man Escaped and Pickpocket. Bresson doesn’t use dramatic zooms to draw attention. I felt that Bresson was looking to create more of a reality‚ and I find this admirable. Many directors prefer to use fancy effects feeling as though that will enhance the film. He
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children for ignoring all the “noise” that comes with being famous. Some of Affleck’s critics believe the “ noise” he refers to are two counts of sexual assault charges pressed on him by two female coworkers. In 2010‚ while working under Affleck on the film I’m Still Here‚ one female worker claimed Affleck crawled into bed with her while she was asleep‚ and the other accused Affleck of attempting to lock her in a hotel room with him to have sex. Both women also reported being subjected to verbal harassment
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