M E TA P H O R This page intentionally left blank METAPHOR A Practical Introduction Second Edition zoltán kövecses Exercises written with Réka Benczes Zsuzsanna Bokor Szilvia Csábi Orsolya Lazányi Eszter Nucz 1 2010 3 Oxford University Press‚ Inc.‚ publishes works that further Oxford University’s objective of excellence in research‚ scholarship‚ and education. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai
Premium Conceptual metaphor Metaphor
TEACHING NOTES Barclaycard Bernardo Bátiz-Lazo and Nurdilek Hacialioglu with contributions by Jarunee Wonglimpiyarat and Douglas Wood 1. INTRODUCTION The case study is concerned with how a long-standing market leader tries to maintain market share and develop its business in an industry undergoing significant change. Students are challenged to formulate‚ evaluate and compare a range of strategic options and to choose the best way forward for Barclaycard 2. POSITION OF THE CASE The
Premium Credit card
An organisations culture is a body of its beliefs‚ culture and code of conduct‚ which influences employee behaviour in an organisation (Trevino & Nelson 2010). Cultural systems in organisations are divided into formal and informal systems. It is hard for organisations to specify written rules that cover all aspects of their work hence; the formal system presents us with limited direction (Ouchi 1977). Under formal cultural systems leadership‚ values and selection systems are discussed in this essay
Premium Ethics Morality Business ethics
as online recruitment or internet recruiting‚ refers to the process of advertising job vacancies online and formal sourcing of information about jobs online (Galanaki‚ 2002). Whist e- recruitment is considered a relatively new concept for many organisations‚ articles on the topic first started appearing in the mid-1980s (Casper‚ 1985). However‚ it wasn’t until almost a decade later in the mid-1990s that more systematic and rigorous literature and research on e-recruitment began to appear in human
Premium Recruitment
well as identify changes in the business environment over the years and how this has affected the pub chain Wetherspoons. I will look into things such as the competative and external environment whilst finding key factors which are affecting the organisation. Meanwhile the company’s competitive strategies will be investigated. 2. PEST – External Environment I have been told to analyse the external environment and from this identify the key factors which are affecting Wetherspoons‚ the majority
Premium Public house Alcoholic beverage Hotel
ORGANISATION BEHAVIOUR INTRODUCTION Organisation behaviour is the study and application of knowledge about how people -as individuals and as groups- act within organisations. Organisational behaviour comes from two words: - * Organisation and * Behaviour. Organisation is a place where two or more people work together in a structured way to achieve a specific goal or set of goals. Behaviour is response of an individual to stimulation. So organisational behaviour is the behaviour of
Premium Organizational studies Organization Organizational culture
Metaphors are part of technology simply because language is a part of technology and metaphors are “characteristics of language‚” as Lakoff and Johnson explain that make up this “extraordinary language” that people use on a daily basis (3). Many people simply consider metaphors as “just words‚” not thoughts or ideas‚ when actually they are heavily involved with the “conceptual system” and the way people think‚ interact‚ explain‚ and perceive the world based on ideas and objects. This is translated
Premium Language Conceptual metaphor Metaphor
to achieve ….. Power is the opportunity to build‚ to create‚ to nudge history in a different direction” Discuss the above quotation and its relevance to acquisition and use of the traditional and managerial power bases within organisations POWER IN ORGANISATIONS Richard Nixon wrote‚ “The great leader needs the capacity to achieve.......Power is the opportunity to build‚ to create‚ to nudge history in a different direction”. In order to appreciate the above quotation‚ one must understand
Premium Authority Organization Management
ACCOUNTS PAYABLE/PAYROLL CUSTOMER SERVICE OFFICE CUSTOMER SERVICE OFFICE ACCOUNTS RECIEVABLE ACCOUNTS RECIEVABLE ORGANISATION STRUTURE OVER VIEW CHEN & LEE is a tax firm established in 2000.Firm Is a comprised of two managaing directors‚ in which one of the managing director is a Legal advisor for the company.The company is divided into three layers organisation structure which is as follows * Top level management 1. Managing Director (partner) 2. Legal advisor
Premium Accounts receivable Bookkeeping Accounting software
LO1 (3.1): Explore organisational structure and culture LO2 (3.2): Examine different approaches to management and leadership and theories of organisation LO3 (3.3): Examine the relationship between motivational theories LO4 (3.4): Demonstrate an understanding of working with others‚ teamwork‚ groups and group dynamics. P1: (3.1.01): Compare and contrast different organisational structures and culture P2: (3.1.02): Analyse the relationship between an organisation’s structure and culture
Premium Organization Management Motivation