study Strategic segmentation and the extensions of the ’Le Petit Marseillais’ brand (1994-2005) Teaching Department : MARKETING Course Director : Bruno GODEY Authors : Bruno GODEY & Chantal LAI Doc. Ref. N° : © Copyright Groupe ESC Rouen. Tous droits d’utilisation et de reproduction réservés. WORK TO BE DONE 1st part Based on the information provided‚ you will carry out an analysis of the situation of the ’Le Petit Marseillais’ brand in 1993: External analysis
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The longest running and arguably the most powerful musical production to have ever hit the stage‚ Les Miserables has been seen by over 60 million people in 42 different countries across the globe. Since its opening night at the Barbican Theatre on October 8‚ 1985‚ it has captured the hearts of many as it continues to break box-office records even in its 28th year. The story revolves around an ex-convict named Jean Valjean who broke his parole and is from then on pursued by a constabulary named
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Business Ethics – Les Miserables Analysis When faced with concepts like crime and punishment‚ there is a majority of people who would claim that the law must be obeyed under all circumstances‚ without any exception. It would actually be quite difficult to find someone who openly stated beliefs that criminals should sometimes get away with crime instead of being brought to justice. The character of Javert in Les Miserables is a classic example of an absolutist who believes in the supreme power of
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Le Cid Corneille The playwright of Le Cid is one written by Corneille sometime before 1636 when it was first performed in France. This was his first play that became a popular hit with the people of France as well as with the King Louis XIII. This play was so well appreciated it was used as a base for many other plays to follow. This play is based on the deeds of a Spanish soldier El Cid. The play relates to Le Cid having to challenge Le Cid’s future father in-law to a duel. He is stuck
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Les Miserables by Victor Hugo is a book written in 1845 about the time period directly following the French Revolution. As is the case with most literature‚ Les Miserables includes character archetypes. In Les Miserables‚ the characters Cosette and Jean Valjean are both character archetypes. The character Cosette represents the archetype of the orphaned child. Her mother‚ Fantine‚ was forced to abandon her as she needed a job and couldn’t take Cosette with her‚ who was an infant at the time. She
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Major Dramatists: Moliere. Broomall‚ PA. Chelsea House Publishers‚ 2003. Print. Knutson‚ Harold C. The Triumph of Wit: Moliere and Restoration Comedy (Columbus: Ohio State University Press‚ 1988): pp. 115-17. Print. Melzer‚ Sarah E. “Performing Moliere: Le Misanthrope- Tragedy or Comedy?” Approaches to Teaching Moliere’s Tartuffe” and Other Plays. (New York: The Modern Language Association or America‚ 1995) pp. 143-44. Print. Norman‚ Larry F. The Public Mirror: Moliere and the Social Commerce of Depiction
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Tous les gens miserable (All the miserable people) It’s hard to say who’s happy in Les Miserables by Victor Hugo‚ but it’s not hard to point out the miserable. Even the title Les Miserables means “the miserable”‚ which is the theme of the novel. The lives that are most devastating in the town of M-sur-M would be Jean Valjean‚ Fantine‚ Cosette‚ and Eponine. These characters live everyday fighting to get through one-way or another‚ but it always seem there is a cloud of darkness and misery following
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going on in Jean-Luc Godard’s 1965 film Pierrot le Fou? Godard is known for his contribution to the French film “New Wave” movement‚ and this film is no different. Through the use of a nontraditional narrative style‚ in combination with an experimental film form‚ it is insanely difficult to keep this plot straight. Then again‚ what is a plot? Does the plot even matter? In Pierrot le Fou it appears that it does not. At its simplest form Pierrot le Fou is the story of Ferdinand Griffon a.k.a “Pierrot”
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1. Introduction Rob Parson had recently been hired by Paul Nasr‚ a senior managing director at Morgan Stanley as a principal in the Capital Markets Services division. The division had done very little business even with its most important investment banking clients. In particular the bank wanted to improve business with clients in the financial services industry. Parson was hired for his proven track record in this domain‚ for his relationships with clients and for his energetic and entrepreneurial
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Case Analysis: Rob Parson at Morgan Stanley (A) 1. Evaluate the effectiveness of the Morgan Stanley performance assessment and management system. The primary source of performance assessment at the firm is a multi-source 360 degree feedback tool. The secondary source is an employee’s self assessment. There are a number of issues as to why the primary tool is not effective in truly assessing the performance of an employee at Morgan Stanley. The first issue surrounds the reliability of
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