{text:bookmark-start} {text:bookmark-start} {text:bookmark-start} {text:bookmark-end} {text:bookmark-end} Executive Summary {text:bookmark-start} {text:bookmark-end} {text:bookmark-end} In the UK‚ the supermarket and superstore market continues to grow. In 2002‚ retail sales of food through supermarkets and superstores reached an estimated £83.68bn‚ a growth of 5.1% on the previous year. {text:bookmark-start} {text:bookmark-end} The market is composed primarily of major chains‚ with outlets nationwide
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offline innovation by other supermarkets aimed directly at taking customers from Tesco. Examples of specific threats that might affect Tesco in the future‚ are shown in the left margin. The biggest threat is probably that of takeover‚ like the Morrison group purchasing the Safeway chain or Asda being taken over by Walmart. Opportunities for Tesco Now consider the O in SWOT. There are many great opportunities in the online arena‚ so many that Tesco needs to decide its main objectives before
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they would be left with no supermarkets that would sell their goods. 4. Industry rivalry Even though it is an oligopoly‚ there is still cut-throat competition between the likes of Tesco (30.6%)‚ Asda (16.6%)‚ Sainsbury’s (16.3%)‚ Morrisons (11.1%)‚ and have most of the market share. Other chains being Waitrose‚ Lidl‚
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RATIONALE FOR LOCATION SIZE NO. EMPLOYEES BRANCHES TURNOVER TARGET MARKET MERCHANDISE 1 Sainsbury Needs to be near a car park for easy access to customers. Best location near a well-populated area‚ lots of customers will come round to shop with their families. Over 150‚000 people 1‚016 (16 March 2013) £22.294 billion Households and families online groceries‚ clothing in store bakery‚ butcher‚ fishmonger‚ delicatessen and pizza counters‚ a cafe‚ TU clothing‚ general merchandise‚ mobile phone shop
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Tesco’s Facebook double points app SWOT STRENGTH * TESCO have secured commercial standing within the global market place winning Retailer of the Year 2008 at the “World Retail Awards”. This can be used for marketing campaigns to drive advantage towards the demographic base for future growth and sustainability. * In an environment where global retail sales has for sometime shown significant decline or level performance on a like for like basis TESCO has continued to dominate the larger proportion
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In order to outline the nature of Supermarket Power on the High Street and beyond it is first important to establish what is actually meant by the term Power. Power is a complex term used to denote influence‚ control or domination (Allen‚ 2009‚ p 59). Because supermarkets sell products of many descriptions it is important to explain that ‘shopping’ has become a large part of people’s everyday lives and it has been suggested that we now live in a Consumer Society. A Consumer Society is a label used
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Profitability ratio’s Liquidity ratio’s Introduction: The aim of this report is to conduct an analysis of the financial statements of J. Sainsbury plc and Tesco plc for the year ending 2013‚ comparing both companies by looking at the ratios calculated and looking at the importance of supplementing financial analysis with non-financial considerations. Tesco is Britain’s leading food retailer and the third largest
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In 1999 Asda became a subsidiary of the largest retailer in the world‚ Walmart. Asda operates within the UK grocery market and currently rank second. Asda’s main area of business falls into the food sector and boast 500+ stores nationwide. Asda is a variety retailer stretched over numerous sectors‚ which include‚ entertainment clothing and footwear. It is considered a multi-channel retailer‚ with a blend of store locations and growing online presence. Asda’s stores are traditionally‚ large
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Idea behind setting up this company was the emerging supply chain management trends including the use of RFID technology to track pallets and cases of goods after they left the shipping dock en route to downstream supply chain positions. Morrison developed and manufactured RFID tags known as smart labels for retail and pharmaceutical industries. RFID Radio-frequency identification (RFID) is the wireless noncontact use of radio-frequency electromagnetic fields to transfer data‚ for the
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The threat of entry is low when the barriers to entry are high and vice versa. The main barriers to entry are: Economies of scale/high fixed costs Experience and learning Access to supply and distribution channels Differentiation and market penetration costs Government restrictions (e.g. licensing) Entrants must also consider the expected retaliation from organisations already in the market As for what companies can be picked out from the food retail industry‚ from Appendix two‚ this report
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