WAITROSE BACKGROUND Presentation * We are an upmarket chain of supermarkets in the United Kingdom and are the food division of the British retailer and worker co-operative the John Lewis Partnership. * The John Lewis Partnership is an employee-owned UK retailer which operates John Lewis department stores‚ Waitrose supermarkets and the direct services company Greenbee. * Our reputation has been built‚ above all‚ on the quality and freshness of our food. We hold a Royal Warrant with Her
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the previous year. All of the sales were generated through two business divisions‚ gross sales of John Lewis were ￡3.23bn while Waitrose were ￡4.97bn (JLP website‚ b). The company’s main competitors include Arcadia Group Limited‚ NEXT plc and Wm Morrison Supermarkets plc (JLP website‚ a). Origins and Key Developments John Lewis Partnership originated in 1864 when a businessman named John Lewis founded a draper’s shop in Oxford Street of London. In 1920‚ John Spedan Lewis created the partnership
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iki’s speech notes Slide 8: Tesco Social Factors The ageing population is discouraging for the food retailers older people tend to eat less. They are less likely to travel to supermarkets to shop compared with the younger generation. Although internet literacy level drops over the age of 65 years within the population it has nevertheless been predicted that the ageing population would find online shopping more convenient. However‚ small deliveries are considered to be ineffective and expensive
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online and bill board. There is limited to Word of mouth. Emphasis is on quality and values alone. Distribution Unilever distribute their products through intermediaries which range from retailer large super stores like Asda‚ Boots‚ Safeway now Morrison‚ wholesalers and various corner shops as well as off licence stores on the streets of cities of various
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INTERMEDIARIES Pringles usually uses a two way intermediary channel of distribuition in the UK. Which consists of wholesalers and retailers. Wholesaler in Uk- Reliance wholesale limited Main Retailers in UK – Tesco‚ Asda (by Wal-Mart)‚ Sainsbury‚ Morrisons‚ Co-op‚ Waitrose‚ Aldi‚ Marks & spencer‚ Lidl‚ Iceland. Media partner in Uk –
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1. Management-------------------------------------------------------- 4 2. Sectors and geography-------------------------------------------4 3. Economy------------------------------------------------------------- 5 4. Wm Morrison supermarkets plc---------------------------------5 4.1 Management--------------------------------------------------------- 6 4.2 Sectors and geography--------------------------------------------6 4.3 Economy---------------------------------------------------------------6
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Business Supermarket Store | Market Share (%) | Tesco | 31 | Asda | 17.2 | Sainsbury’s | 15.9 | Morrisons | 11.4 | Aldi | 8.1 | Lidl | 6.3 | Co-op | 3.9 | (Retail Week‚ 2009‚ Waitrose Improves Growth) The rivals of Sainsbury’s have recently turned up the heat on the store by increasing their like for like sales from last year. Reports suggest that both Waitrose and Morrisons have out stripped Sainsbury’s sales for the year‚ with 11.7% and 8.4% respectively (Brummer‚ Alex 2009)
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TITLE: Critical analysis of the successive supermarket in Hounslow‚ “Asda” or “Tesco” or “Morrison’s”. AIMS and OBJECTIVES: The main aims and objectives of this proposal are 1. To analyze the successful supermarket in Hounslow. 2. To analyze and evaluate the reasons that made it the most successful one. 3. To evaluate the defects of the equivalent opponent supermarkets. 4. The marketing strategy that made it successful. 5. To make recommendations for the competitor to
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History Tesco was founded about 1919 by a person call Jack Cohen in London’s East End. In this year as well he Jack Cohren started was selling groceries in the markets of the East End. After about 5 years the name TESCO started to appear on labels because Jack Cohen brought a large shipment of tea from a company called T.E. Stockwell. Due to this he put the first two letters of the supplier of tea along with the first two letters of his surname and this spelt out TESCO. The first Tesco store opened
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Marketing Objectives- Morrisons: 1- Beat rivals (Lidl) on price for festive food and drink (Smithers‚ 2014) (http://www.theguardian.com/business/2014/nov/11/morrisons-unveils-ant-dec-christmas-ad-campaign) 2- Convey brand value (spary‚ 2014) http://www.marketingmagazine.co.uk/article/1321280/watch-morrisons-kicks-off-christmas-campaign-ant-dec Increase availability (Hegarty‚ 2014) 4- Increase sales 5- Ramp up its "unique" price‚ quality and value credentials http://www.marketingmagazine
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