vaporisers heralded a new dimension in the technology of mosquito repellents. They were odourless‚ smokeless and inconspicuously went about their task of getting rid of mosquitos and other such flying pests. Mortein was one such participant in this endeavour to make homes mosquito free. Mortein was first manufactured as an insecticidal powder in 1870 and then moved to producing insect repellents. After changing hands it finally became part of the Reckitt Benckiser family‚ which is one of the fastest
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or operational level Mortein Vaporizer: What lies beneath Brand Positioning? Debasis Pradhan and Divya Agrawal H ari Panda‚ the brand manager of Mortein Vaporizer‚ could not keep his mind off the challenges faced by his brand even during an official gathering of colleagues at the Golf ground in Bhubaneswar. He detached himself from the group and went for a quiet stroll as others were busy discussing the game. Hari wondered if there was something seriously wrong with Mortein vaporizer. Despite the
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households more effectively. * BLACKBETTY LIQUID INSECT KILLER VS MORTIEN INSECT KILLER Blackbetty liquid insect killer and Mortein insect killer were found almost similar when I compared both of them using at home‚ but Mortein insect killer was more effective in killing insects than Blackbetty. Both products have similar packaging and Blackbetty was cheaper than Mortein. * DHAMAKA EXTRA POWDER TOILET CLEANER VS HARPIC TOILET CLEANER Blackbetty Dhamaka toilet cleaner is as good as Harpic
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"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind‚ a representation that is expected to stimulate choice of that brand" (Rossiter‚ 2005‚ p.42). Positioning‚ in fact‚ refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless‚ developing a successful positioning strategy is not easy
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MOSQUITO REPELLENT INDUSTRY- OVERVIEW Its sole reason for existence in the market is the omnipresent mosquito‚ which makes life excruciatingly difficult for the average Indian during summer and monsoon months. In many ways the primary factor fuelling the explosive growth of this market – characterized by low brand loyalty and low product involvement –has been the availability of cost-effective‚ mosquito repellents. The night-long noisy drone of mosquitoes that disturbs our sleep is music to the
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country in 1962 as Robinson Foods (EP) Limited. After 1971‚ the company slowly started to build its own plant as the import of all other products stopped. Gradually Harpic‚ Dettol‚ Robin Blue‚ Mortein Liquid‚ Mortein Aerosol and other household plants started to be established under joint venture agreements. Mortein coil‚ Dettol Soap and Robin Fabric products Care have been introduced. The name of the company was changed from Robinson’s food (Pakistan) Ltd. to Robinson’s food (Bangladesh.) Ltd. after
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Indian Medical Association and has been voted among India ’s Most Trusted Brand in recent years. * Reckitt Benckiser (India) Limited‚ formerly known as Reckitt & Colman of India Limited‚ has many brands in India‚ namely "Dettol‚ Veet‚ Harpic‚ Mortein‚ Robin Blue‚ Cherry‚ Lizol‚ Colin‚ Dispirin‚ Brasso‚ Mansion and others. PRODUCTS PORTFOLIO * Antiseptic Liquid * Hand Sanitizer * Medicated Plaster * Saving Cream with fresh fragrance * Body Wash * Soap – Original‚ Skincare
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Reckitt Benckiser maintain their business performance and value Introduction To be successful in the fast-paced world of household‚ health and personal care products‚ you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household‚ consumer health care and personal products. With over 20 million products sold daily across almost 200 countries‚ RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser
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“TRIGUN CANDLES” Target:- Rural area of U.P. PROMOTIONAL STRATEGY When we talk about mosquito repellents there are 54 manufacterers with 72 brands in India alone. |COILS – 50% | |VAPORISERS – 20% | |MATS – 10%
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[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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