JetStar Hong Kong 1. Jetstar Hong Kong is a proposed low fare airline‚ based at Hong Kong International Airport which plans to commence services in 2013.1 2. It will be formed as a strategic alliance between China Eastern Airlines and the Qantas Group. The two carriers will invest as much as $198 million‚ with each company holding a 50% share.1 3. It will initially serve short-haul routes to cities in China‚ Japan‚ South Korea and South East Asia.1 4. The business strategy of JetStar
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1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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Walt Disney Company. However‚ in evaluating the past 4 years of attendance and operating figures of their newest park – Hong Kong Disneyland‚ it goes to show that the park performance is far from ideal. Why does the Disney magic not work in the hub of Asia – Hong Kong? This paper will answer that question‚ and after consolidating the lessons learnt from Tokyo‚ Paris and Hong Kong Disneyland‚ we will recommend the items Disney should consider before investing in a theme park in mainland China. Following
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provide an overview is Hong Kong. Hong Kong is one of the two special administrative regions of the People ’s Republic of China; the other is Macau. Hong Kong is situated on the southeast coast of China at the mouth of the Pearl River facing the South China Sea. Covering an area of 1‚104 square kilometers (425 square miles)‚ the territory is made up of Hong Kong Island‚ the Kowloon Peninsula and the New Territories. At the core is Victoria Harbour‚ which separates Hong Kong Island from Kowloon and
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Hong Kong Cinema The Chinese art form I ’ve chosen to write about is film‚ with an emphasis on Hong Kong Cinema. I enjoy movies‚ in particular action films. Hong Kong Cinema has produced some of the best action films I have ever seen. I will discuss three Hong Kong Action genres‚ Martial Arts films‚ the Kung Fu Comedies and the Triad films. My first experience with Hong Kong Cinema came in the 1970s with Martial Arts films. Martial arts‚ emphasizes self-strengthening‚ therapeutic exercise
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Report on Obesity in Hong Kong 1. Introduction We are now living in an economically prosperous society and enjoying much higher living standards than ever before. However‚ while we benefit from these nice conditions‚ there are also some arising concerns. One of these problems is obesity‚ which has a variety of causes‚ but is likely related to our new way of life. This report is going to focus on the obesity problem in Hong Kong‚ and will discuss four possible causes and offer reasonable solutions
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debated. While some businessman welcome the scheme that likely enhance the economy in Hong Kong‚ normal citizens complain that mainland tourists handicap their daily lives and deteriorate the tension between Hong Kong and mainland. A number of economists advocate the economic strength of The Individual Visit Scheme. Tourism is of utmost importance in Hong Kong since Tourism is one of the four pillar industries in Hong Kong along with financial services‚ trading and logistics‚ and professional services
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Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company
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first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced it’s a Small World‚ in 2008. 2.) Did Disney realize the projected income from the J.V.? Hong Kong Disneyland Resort is owned by a joint venture company‚ Hong Kong International Theme Parks Limited
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As Disney tried to expand their empire further into Asia‚ they were not at all as successful as they had originally expected. With the success of Tokyo Disney Resort producers of Hong Kong Disney were projecting the same experiences to happen in Hong Kong. By using the failures found in Disneyland Resort Paris they knew what not to do in order to achieve greater worth of the Disney name abroad. Though Tokyo and Paris are completely different cultures‚ the adaptation of each culture was done in
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