market a new product. Brands‚ combining under one name several different products‚ called "umbrella". The effectiveness of this method of advertising communication says creative director of the Moscow office of Interbrand Zintzmeyer & Lux AG Edwin Schmidheiny. He opposes the managing partner BrandLab Moscow Alexander Eremenko‚ who believes monobrendy more effective. Edwin Schmidheiny‚ Interbrand Zintzmeyer & Lux AG: "Umbrella" strategy is quite suitable for creating a strong brand. The product
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Energy as the Defining Component in EU-Russian Relations After the Eastern EU Enlargement Marek Neuman* University of Groningen m.neuman@rug.nl * Marek Neuman is a PhD student at the University of Groningen‚ Groningen‚ The Netherlands. This paper has been presented at the Fourth Pan-European Conference on EU Politics held on 25 - 27 September 2008 at the University of Latvia‚ Riga‚ Latvia. Please do not distribute or quote without permission of the author. Introduction Since the
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References: 1. Aleksandrov‚ V. V.‚ and G. L. Stenchikov‚ 1983: On the modeling of the climatic consequences of the nuclear war‚ Proc. Applied Math‚ Computing Centre‚ USSR Academy of Sciences‚ Moscow‚ 21 pp. 2. Crutzen‚ P. J.‚ and J. W. Birks‚ 1982: The atmosphere after a nuclear war: Twilight at noon‚ Ambio‚ 11‚ 180 pages. 3. Harwell‚ M. A. and T. C. Hutchinson‚ Eds.‚ 1986: Environmental Consequences of Nuclear War‚ SCOPE 28. Volume II‚ Ecological
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Moscow’s shift toward the West. The accord will for the first time give Moscow a role from the outset in NATO discussions about a fixed variety of topics ‚ including non - pro-liferation‚ crisis management‚ missile defence and counterterrorism. But in an indication that the North Atlantic Treaty Organisation’s members are still not fully convinced that Russia has completely renounced aggression and cast its lot with Europe‚ Moscow will not be a member of the alliance or be bound by its collective defence
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At the time‚ weapons for smallpox were being manufactured by two older methods at a top-secret virus-munitions production plant near the city of Sergiyev Posad‚ forty-five miles northeast of Moscow. At another virus-munitions plant‚ near Pokrov‚ about two hundred miles southeast of Moscow‚ military virus-production specialists converted the plant to the new Vector method of making smallpox in the large virus bioreactors‚ but they never started the reaction. If one considers that a single
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“Napoleon’s March on Moscow - Famous Map”‚ page unknown) The map shows the advance of Napoleon’s army towards Russia in 1812. Starting at 422‚ 000 soldiers‚ by the time the army reached Moscow only 100‚ 000 soldiers were remaining. In the cold winter‚ many soldiers froze to death. After the Russians set Moscow aflame‚ Napoleon had no choice but to march his troops back to France. By the time they returned‚ there were
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Napoleon’s mind‚ he set out his massive army over 400‚000 to Moscow comprising armies from nations all over Europe. The army contains elements of Frenchmen‚ but it also encompassed Poles‚ Belgian‚ Dutchmen‚ Italian and Swiss. The total number of Napoleon’s Army (Grande Armee) outnumbered the Russian 2 to 1. However‚ with large number of men Napoleon failed to effectively discipline his men. One chief example‚ during his retreated from Moscow‚ his supplies dwindled because the Russian utilized scorch
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movie. Although the movie provides beautifully setting‚ choreography‚ and costume‚ keeping track with the rapid setting change was difficult. The successful aspects of the movie included the set and the costumes. Visually arresting‚ the cities of Moscow and St. Petersburg are rendered as elaborate stage sets. The intricate costumes used gave the film an elegant and prominent feel. The music used throughout the movie went well with the scenes. As tension heightened the music became dramatic and intense
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The Russian Revolution Constantine Stanislavski is considered the most important person in the history of acting and the father of modern acting. He was born in Moscow to a wealthy family and started acting at a young age in small family theaters. At that time‚ an actor’s playing was considered excellent if he did not use his original voice‚ if he declaimed his lines in an artificial manner‚ if he accompanied each word a gesture. At first‚ Stanislavski wasn’t satisfied with his acting as all
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After reading about settings and about the point of views my eyes were open to new things that I never would have thought about before. There are many things that you would ever stop to think about and take the time to understand if you never knew anything about the setting and the point of view. The setting‚ point of view‚ and how a book it written is what makes a reader interested. That is why people tend to like book that have a setting that they can relate to and a point of view that they really
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