ACADEMY OF BUSINESS MANAGEMENT STUDIES MARKETING MANAGEMENT Marks 100 First Four Questions carry 15 Marks each and Last Question Carries 40 Marks Q.1 A. Explain the term Market Segmentation. Why should marketers consider segmentation as an important marketing decision? Discuss with the help of suitable examples. B. Discuss the segmentation variables you will consider to segment the market for a 150 cc premium motorcycle. Q. 2. A. Briefly explain the various
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Let us prepare an inventory system for EG151 exhaust gasket: First we sum up the gasket sales/demand for the 21 weeks that is given to us. This gives us a total of 2142 gaskets for 21 week period if we divide it by 21 we get average weekly sales of 102 gaskets. As the lead time for gaskets is two weeks we multiply this quantity by 2 and we get a figure of 204. We take a safety stock level of one week as this is the half of the lead time and we add this to the figure of 204 and we get a
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1. What is CONFLICT MANAGEMENT? - Conflict management is the principle that all conflicts cannot necessarily be resolved‚ but learning how to manage conflicts can decrease the odds of nonproductive escalation. Conflict management involves acquiring skills related to conflict resolution‚ self-awareness about conflict modes‚ conflict communication skills‚ and establishing a structure for management of conflict in your environment. 2.What strategies can you install to manage conflict between or
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working with diverse populations in health care can affect a patients or clients overall health in a positive or negative way and also affect reputation of the doctor and the staff. In the article Cultural Competency: Values‚ Traditions and Effective Practices‚ by Carol Brannon she defines Cultural competency‚ as “the ability to understand and respond effectively to the cultural and linguistic needs of patients or clients”(p.2). Brannon also explains how the US is more of a “salad bowl” comparing
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Least Preferred Co-Worker Scale The LPC scale is used in contingency theory to measure a person’s leadership style. For example‚ it measures your style by having you describe a coworker with whom you had difficulty completing a job. This does not need to be a co-worker you disliked a great deal‚ but rather someone with whom you least like to work. After you have selected this individual‚ the LPC instrument asks you to describe your coworker on 18 sets of adjectives. Low LPCs are task motivated
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| Budgets in manufacturing companies Text adapted by Hugues Boisvert‚ from chapter 11 of the book La comptabilité de management‚ prise de decision et contrôle‚ 3e edition‚ ERPI‚ 2004‚ p. 278-292‚ written by Hugues BOISVERT‚ Claude laurin and Alexander mersereau (HEC Montreal). Table of contents 1. Budgets 2. Budgetary styles 3. The budget process in a manufacturing company 4. Comprehensive example of a budgetary
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Amity University [pic] Summer Project Human Resource Formats and Workflow of Multinational Corporation (MNC’s) In India. With Case Studies. Submitted to: Submitted by: PREFACE Preface This project is made during the summer break of 2011‚ and it is a result of one month hard work. During writing this project I have increased our knowledge within the area of international human resource management
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Budget Critique The budget for the city of San Clemente‚ California‚ fiscal year 2011 can be found at the following link: http://ci.san-clemente.ca.us/sc/org/Finance/Downloads/Budget/Download/00_2011_Budget_Adopted.pdf The budget for the city of San Clemente has received the Distinguished Budget Presentation Awards from the Government Finance Officers Association for the past 17 years. Not surprisingly‚ considering those honors‚ the city’s budget is organized
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performance on a multiprocessor system than a single processor system? Explain. Answer: A multithreaded system comprising of multiple user-level threads cannot make use of the different processors in a multiprocessor system simultaneously. The operating system sees only a single process and will not schedule the different threads of the process on separate processors. Consequently‚ there is no performance benefit associated with executing multiple user-level threads on a multiprocessor system.
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states that a small business is one that is independently owned and operated and is not dominant in its field of operation‚ and does not engage in new or innovative practices. My ideal of what a small business is pretty much goes along with the definition in the book‚ although I didn’t know that they didn’t engage in new or innovative practices. 9. Discuss the four personal objectives that people seek when starting a new business. The four primary personal objectives of small business owners
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