Introduction Event marketing is being viewed as an increasingly important marketing tool of a company’s product or service (Taranto‚ 1998; Shiu‚ 1995). Event marketing refers to an attempt to co-ordinate the communication around a created or sponsored event. In event marketing the event is an activity that gathers the target group in time and space; a meeting in which an experience is created and a message communicated”. (Behrer and Larsson‚ 1998). In the USA‚ the growth of event marketing is three
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“Econometrics of Event Studies” S. P Khotari and Jerold B. Warner Forthcoming in B. Espen Eckbo (ed.)‚ Handbook of Corporate Finance: Empirical Corporate Finance‚ Volume A (Handbooks in Finance Series‚ Elsevier/North-Holland)‚ Ch. 1‚ 2006 Econometrics of Event Studies S.P. Kothari Sloan School of Management‚ MIT Jerold B. Warner William E. Simon Graduate School of Business Administration University of Rochester May 19‚ 2006 Key words: Event study‚ abnormal returns‚ short-horizon
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Richard “The Iceman” Kuklinski: One of the Most Diabolical Killers in History Meagan E. Johnson East Carolina University In American history‚ Richard Kuklinksi is known to be one of the most diabolical self-confessed contract killers. He took credit for more than 200 murders‚ including the murder of Jimmy Hoffa (Montaldo‚ 2011). Richard Kuklinski was born to poor polish parents in the projects of Jersey City‚ New Jersey on April 11‚ 1935. His father‚ Stanley Kuklinski‚ was a brakeman
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On May 13th‚ 1940‚ newly elected Prime Minister Winston Churchill made one of the most powerful speeches in the history of our world. A speech so powerful‚ it not only unified a nation‚ but sent shockwaves throughout the world. Churchill’s speech inspired the masses to band together against Germany and to defeat the Nazis. Churchill discusses what must be done to overcome these issues with power and composure. Toward the end of his speech‚ Churchill grows extremely passionate‚ using strong‚ emotional
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years Hollywood has always entertained us with the greatest movies that they have released. Most of these movies were based on fantasy and some were fictional and others were based on true events too. These movies that are based on true events aren’t always true‚ sometimes they added scenes and events that are false and never even happened in reality.The question is‚ do they have the right to distort history? and why do they do so? Sometimes hollywood directors need to create some scenes that doesn’t
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of castles and kings; the time of the medieval knights and swords; this was the Middle Ages. Three people were the most significant people in the Middle Ages. Justinian The Great was a great emperor‚ as was Suleiman The Magnificent; Martin Luther was a great man who reformed the Catholic Church into the Protestant Church. In this essay‚ I will tell you about the three most significant people in the Middle Ages. When Justinian was born‚ no one would see any resemblance between him and the powerful
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20th Century Events That Defined Canada As A Nation Throughout Canada’s history‚ there have been many events that have defined us a nation. Some of the most important events have happened in the 20th century. The first one was Canada’s participation in the battle of Vimy Ridge because it showed that we are a very strong and brave country. The second event was the actions of Lester B. Pearson‚ as he showed the world that Canada is a very peaceful and independent country. The final one was the Canadian
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Causes For The Quaternary Extinction Event The quaternary extinction event happened about 10‚000–40‚000 years ago. This even is when megafaunal animals went extinct. This event saw the extinction of more than 178 species. Megafaunals are defined as “A term generally used to refer to the largest animals present within an ecosystem‚ most often used with respect to the array of large-bodied species which suffered extinction during the Quaternary. A strict definition refers to animal species weighing
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whose election led to the secession of the South‚ succeeded in restoring the Union and laying a strong foundation for its future greatness. Both Lincoln military policies and his domestic programs helped to make him one of the most effective presidents in American history. Lincoln opposed slavery and chose sensible ways to achieve the abolition of it. He didn’t like the idea of popular sovereignty that Illinois’s Senator Stephen A. Douglas proposed. He believed that it was false and that slavery
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connections discovered between the event and different topics we have been reviewing on this course will also be discussed. Cultural Event As a great fan of visual arts of any kinds with special interest in sculpture and figurative art painting‚ I visited a place called “Holy Land Experience” in Orlando‚ Florida because of what I’ve heard about the place‚ how they showcase ancient Jewish architectural designs‚ ancient history of Jerusalem and key biblical histories. It was meant to be a vacation trip
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