MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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This paper will discuss the pros and cons of Web access to databases in tourism ecommerce. As one of the fastest growing companies in the world‚ travel and tourism corporations are relying in the ecommerce for their businesses providing customers immediate access in some cases to real time databases in order to book their flights‚ hotel rooms‚ car rentals. Some of the "Pros" within the travel and tourism industry is having instant database access to look for good deals when vacationing. In most
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S.O.P (Standard Operating Procedures) Every company or organization has a standard operating procedure (S.O.P). S.O.P is a written description of the ways things should be done in a company or an organization. It relates to all areas in the company. S.O.P is used so all to ensure that everything is done in a standard way to maintain the quality. For example S.O.P may be used in housekeeping to make sure every step taken in cleaning a room is done exactly the same way for the whole
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Statement of Need Bliss Hotels has fallen behind the times in their lack of a mobile application. Use of mobile applications has boomed in recent years due to the increase of smart phones. Consistent with this boom has been an increase in the number of mobile applications‚ specifically in the hotel industry. Hotels are the perfect businesses to offer mobile applications to their guests. One thing that every guest has in common is that they are traveling. A traveling guest will surely find ease
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Note on the global hotel industry 1. Evaluate the hotel industry (you can use Porter’s Five Forces Model as a conceptual tool) The five forces that impact competitiveness which are outlined in Porter’s 1980 work are: barriers to entry‚ threat of substitutes‚ bargaining power of buyers and sellers‚ and the rivalry
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Hotel strengths: Great health club/pool/outdoor area with excellent service. Nice view from rooms in SW corner of building. Quick room service. The hotel is well located to shopping and business districts and central to tourist attractions. | Our major strengths lie in the hotel properties which are positioned at prime locations in key cities. Our business hotels are placed in close proximity to prime commercial and business hubs in the cities‚ and within comfortable distances from Airports
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DR YSR REDDY NATIONAL INSTITUTE OF TOURISM AND HOSPITALITY MANAGEMENT 11 MARKETING MARKETING OF SERVICES – A CASE STUDY ON SOCIAL MEDIA MARKETING IN HOTELS ANAND BANDA Associate professor Email: anandnithm@ymail.com Ph: 09553562226 B” – shastra International journal of management. Theme: Marketing. Topic: Marketing of services – A case study on social media marketing in hotels. ABSTRACT Services marketing is marketing
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Information Technology in Travel‚ Hospitality & Tourism Project Assignment (Individual Assignment) Coursework/Project Assignment Module Title: Information Technology in Travel‚ Hospitality & Tourism ============================================================ Name: Deadline: 30 October 2014 Date of Submission: Project Mark (30 marks) S/No: Question: 1 Using Internet search tools or other relevant resources‚ research on the OPERA website‚ Microsoft website and Google website
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A Requirements Specification for a Hotel Booking System. 1) Vision 1.1 Introduction 1.1.1 Purpose The purpose of this document is to collect‚ analyse and provide a high-level view and illustrate needs and features of a hotel booking system. It concentrates on the requirements of the stakeholders and the target users‚ and why these needs exist. 1.1.2 Scope The scope of this document is purely based round a hotel booking system. A hotel booking system may use more than one information system
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As an industry dealing with services‚ Tune.com Hotel has its structure that shapes the competition within tourism industry in term of positioning the company to cope best with both the industry environment and to influence the environment in favor of the company (Pearce & Robinson‚ p. 95). There are 5 forces analysis in driving industry competition advocated by Michael E. Porter‚ they are some general principle that applicable for any type of business‚ particularly for Tune.com Hotel Company set
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