Hospitality Marketing MKT 4487 Project Marketing Plan for Coca Cola in Viet Nam Instructor: Dr. Ping He TABLE OF CONTENTS Contents: Page No. 1) Executive Summary 3 2) Introduction 3 3) Marketing plan 3.1 Demographics analysis 4 3.2 SWOT Analysis 5 i) Strengths 5 ii) Weaknesses 5 iii) Opportunities 5 iv) Threats
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A NEW TENDENCY IN TOURISM SECTOR: THEMED HOTELS AN EMPIRICAL RESEARCH ABOUT TOURIST PROFILE WHO PREFERS TO STAY AT THEMED HOTELS IN ANTALYA AND REASONS OF PREFERENCE Ahmet AKTA ‚ Prof. Dr.‚ Akdeniz University Alanya Faculty of Administration‚ Antalya‚ TURKEY Seden ALGÜR‚ Phd Student‚ Akdeniz University Institute of Social Sciences‚ Antalya‚ TURKEY ABSTRACT Tourism being industry without chimney in our country which has stepped important paces with membership process of the EU‚ has been
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Marketing plan Duong Khang Thanh NTT Institute of International Education 6th Jan 2012 Individual Assignment International School of Hospitality Studies Contents I. Introduction 3 II. SWOT analysis 4 Strengths 4 Weaknesses 5 Opportunities: 6 Threats : 7 III. Marketing plan 8 Marketing objectives 8 Recommendations : 8 Promotion activities 9 Marketing plan evaluation 11 Bibliography 12 I. Introduction Located at 253 Nguyen Van Troi street‚ a focal point of the bustling Phu
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Entrepreneurship Case Study David Levin and The Capital Group The First Steps: Up to 1969 The initial desire David Levin was born and grew up in the close Jewish community of Pollokshields‚ a leafy suburb of Glasgow‚ Scotland‚ the son of an electrical wholesaler. Home life was comfortable but constraining and the young boy longed to escape its confines. He resented school and admits to being a difficult student‚ thinking that it was a complete waste of time; few of the subjects taught seemed
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In November 2006‚ Symon Bridle‚ the newly appointed chief operating officer of Shangri-La Hotels and Resorts‚ was reviewing the progress the Hong Kong-based company had made over the previous 10 years as it grew from a regionally focused business into a rapidly expanding international deluxe hotel group. With 18400 employees‚ 50 hotels‚ and $842 million in revenues‚ Shangri-La Hotels and Resorts (Shangri-La) was a leading player in the luxury hotel industry and was growing rapidly to satisfy increased
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Good Hotel Analysis What is the stand out economic characteristics of the macro environment of the US hotel lodging industry? There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn
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The recession is an economic factor effecting the hotel industry. The recession has a large impact on the hotel industry as this means fewer people have disposable income; therefore staying in hotels for leisure purposes are becoming less popular. Lewis. J Uncontrollable variables that affect the hospitality industry. Available from: http://smallbusiness.chron.com/uncontrollable-variables-affect-hospitality-industry-38795.html [Accessed 09 October 2013] Another economic factor to effect the
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SHERATON MONTREAL (Braithwaite) “I will give you my decision in about a week‚” said Georges Villedary‚ directeur general of the Le Centre Sheraton‚ Montreal‚ as he put down the phone and looked pensively at the letter before him. The letter‚ dated March 15‚ 1994‚ was from Alitalia requesting a one-year contract for 40 room at $42 per night. In addition‚ the hotel would have to provide a crew allowance of $25‚000 per day. Bills are to be paid within seven days of receipt of statement on a
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MY FAVOURITE HOLIDAY DESTINATION BEAUTIFUL BEACHES‚ CRYSTAL CLEAR WATERS AND the sun scorching down. This is the beautiful island of Mauritius. This is by far on of the best holidays. My family and me departed from Durban international airport on Christmas day at 12 o’clock n and landed in Mauritius 4 hours later. Where we then took a shuttle bus to our hotel troux aux biches‚ which was set on the edge of the ocean. A strip of white sandy beaches‚ a turquoise lagoon with crystal-clear waters
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Contents I. Executive Summary 2 II. Relation to Corporate Goals 2 III. Situation Analysis and Trend Forecasting 3 IV. Problems and Opportunities 5 V. Consumer Analysis 6 VI. Marketing Strategy and Tactics 7 [pic] ***** I. Executive Summary Our hotel is a bussiness&luxury hotel. Our targeted market segment in made of business persons and families with medium to high income. The resources needed include only money‚ approximately 30.000 Euros‚ that
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