CUSTOMER SATISFACTION MEASUREMENT IN HOTEL INDUSTRY: CONTENT ANALYSIS STUDY Ivanka Avelini Holjevac University of Rijeka Faculty of Tourism and Hospitality Management Opatija Opatija‚ Croatia e-mail: Ivanka.Avelini.Holjevac@fthm.hr Suzana Marković University of Rijeka Faculty of Tourism and Hospitality Management Opatija Opatija‚ Croatia e-mail: Suzana.Markovic@fthm.hr and Sanja Raspor University of Rijeka Faculty of Tourism and Hospitality Management Opatija Opatija‚ Croatia e-mail: sraspor@veleri
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Table of contents Title Page • Overview 1 • Board of Director 2 • Shangri-La Culture 3 o Philosophy 3 o Vision 3 o Mission 4 o Guiding principle 4 • Product and Services 5 • Company Analysis 6 o SWOT analysis 6 o Location analysis 6 o Forecasting 7 • Competitor 9 • Current issue 10 • Recommendation 12 • Conclusion 12 • References 13 Overview Shangri-La Hotels and Resorts is the world’s largest Asia-based luxury hotel group‚ welcomes business and leisure travelers
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Computerisation Strategy Proposal for the new TVU/LSHT training hotel (2009) 1. Introduction The aim of this report is to look at the possible implementation of computer and information technologies at the Thames Valley University‚ London School of Hotel Training (TVU/LSHT). This has become necessary because the business has experienced a severe downturn in revenue since 2009 which has resulted in them experiencing trading losses and a lack of investment in both the business and the facilities
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Introduction What is Outsourcing? Outsourcing can be defined as a business relationship in which two or more companies work together to achieve a collective advantage. Rugman et al (2003) If you look back ten – fifteen years ago outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing enables
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Explain the relevance of consumer markets in the hotel industry. For a staff orientation‚ how can you analyze customer orientation: internal and external? Use appropriate cases for elaboration. Hospitality Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is becoming more important in the hotel industry. Corporate giants have entered the hospitality market. The hotel
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Introduction I would like to start-up a business where I can learn from others about their culture and to see how different cultures will be with each other. Amsterdam is a big city with a shortage of hotels. That brings me to an idea: starting a hotel business. The hotel will be between Schiphol and Amsterdam. When I start-up my hotel near Amsterdam‚ it will be a great business to do. Moreover‚ it is easier for the people who arrive at Schiphol to reach the hotel. Type of business Our business
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According to Porter (2001) the internet is an enabling technology that can be used within the context of a good business strategy in any industry. Although the Internet alters industry structures and levels the competitive ground often dampening profitability in the industry‚ it can be used to encourage and promote greater profitability if properly implemented. The five forces that impact competitiveness which are outlined in Porter’s 1980 work are: barriers to entry‚ threat of substitutes‚ bargaining
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Title: International hotels are entering Indian market:... national and international hotela are being developed in india..India is ranked fifth among the world’s tourist hot spots‚ growing at 8.8% annually‚ according to the World Travel and Tourism Council report‚ with a huge inbound and outbound potential from the country‚” says Chanin Donavanik‚ Chief Executive Officer of Dusit International. Hotel Industry in India has witnessed tremendous boom in recent years. Hotel Industry is inextricably
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Introduction Due to the year of 2008‚ we have had two thousand eight hundred and five budget hotels in China. When we are surprised in the expending speed of budget hotels in China‚ they recruit too many employees without considering the high labor cost and management issue‚ which finally lead to a high employee turnover rate in the budget hotel industry. In the year of 2009‚ the average employee turnover rate in budget hotels even increased to 34.5%. So these budget hotels with high employee turnover
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1.1 g- Hotel is a bold ‚ beautiful creation in homage to modern ‚ contemporary design and G Hotel fuses cool modernity with stylish and comfort . The stunning atrium lobby‚ awashed in sumptuous lighting is accented with an imaginative and carefully selected collection of designer furniture. With 304 rooms‚ accommodative can choose to wake up to a breathtaking coastal view or just revel in pure comfort in our spacious and well-
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