OUR LADY OF FATIMA UNIVERSITY College of Hospitality & Institutional Management Valenzuela City A Restaurant Practicum Report On Coral Way Avenue‚ corner Seaside Boulevard‚ SM Mall of Asia Complex TRAINING PERIOD: - 06/03/2013
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Table of contents Title Page • Overview 1 • Board of Director 2 • Shangri-La Culture 3 o Philosophy 3 o Vision 3 o Mission 4 o Guiding principle 4 • Product and Services 5 • Company Analysis 6 o SWOT analysis 6 o Location analysis 6 o Forecasting 7 • Competitor 9 • Current issue 10 • Recommendation 12 • Conclusion 12 • References 13 Overview Shangri-La Hotels and Resorts is the world’s largest Asia-based luxury hotel group‚ welcomes business and leisure travelers
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Social Factors 8 Technology Factors 9 Environment Factors 9 Legal Factors 9 4. Internal Environment Analysis - Microenvironment 11 The Company 11 Suppliers 11 Marketing Intermediaries 12 Competitors 12 Publics 12 Customers 12 SWOT Analysis 13 Five Forces Analysis 14 5. Marketing Strategy 15 Concept 15 Target Segments 16 Offerings and Differentiation 16 Positioning 16 6. Marketing Mix and Implementation 18 Pricing Strategy 18 Product Strategy 18 Place Strategy
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He TABLE OF CONTENTS Contents: Page No. 1) Executive Summary 3 2) Introduction 3 3) Marketing plan 3.1 Demographics analysis 4 3.2 SWOT Analysis 5 i) Strengths 5 ii) Weaknesses 5 iii) Opportunities 5 iv) Threats 6 4) Marketing Objectives 6 5) Price Strategy 7 6) Distribution
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POLYTHECHNIC UNIVERSITY OF THE PHILIPPINES RAGAY CAMPUS RAGAY‚ CAMARINES SUR Chapter 4 SUCCEEDING IN PRODUCT MANAGEMENT Group Members: Bartolome‚ Mary Grace Linao‚ Mercyl Marasigan‚ Ma. Rebecca Rase‚ Beverly Soriano‚ Kriss Anne CASE 4: Dynamo Sportswear Inc. I. TIME CONTEXT: December 12‚ 1996 II. POINT OF VIEW: Mr. Joe Santos‚ the brand manager was hired from a multinational company engage in the manufacture and promotion of jeans. III. DEFINITION OF
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Working Paper Series Measuring and Managing the Quality of Service in Hotels in Cyprus Professor Christine A Hope Leontios Filotheou Working Paper No 07/26 July 2007 The working papers are produced by the Bradford University School of Management and are to be circulated for discussion purposes only. Their contents should be considered to be preliminary. The papers are expected to be published in due course‚ in a revised form and should not be quoted without the author’s permission. W
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Crime Scene: Grand Boulevard Motel room #38 located at 7804 Grand Blvd. This a multiple unit Motel complex. Synopsis: On 5/26/2018‚ the victim was inside room #39 at the Grand Blvd Motel. The victim was expecting his friend‚ Isidro Cintron‚ to come over so the two could smoke marijuana. The victim advised that Isidro knocked on his door at which time he let him in and locked his entrance door behind him. The victim advised that after walking towards the rear of the motel room he observed Isidro unlock
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INDRODUCTION In this project I intend to analyze the complex case of Shangri-La hotel chain a company mainly situated in the Asia pacific but also in some regions of Europe‚ North America and Australia. I will explain its business strategy making an external analysis about the macro environment‚ the industry environment and the competitors. I will then try to find some ways to improve the company’s financial and strategic performance and its contribution to a sustainable competitive environment
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How do you motivate motel maids? The management of organizations is one significant determinant of the production and productivity of the employees. The type of management can highly influence the way an organization is run and the way employees relate to one another and consequently how they relate with the clients that come in the organization. This paper is aimed at divulging the various positive changes that should be made in an organization and the leadership that should be implemented in
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organization operates and on the organization itself‚ in order to formulate strategy. A number of tools are used in the process of strategic analysis‚ including PEST and/or SWOT analyses‚ and Michael Porter’s five forces model. http://www.bnet.com/topics/strategic+analysis http://www.ehow.com/about_5085518_reason-use-swot-pestle-analysis.html PEST Analysis The PEST analysis is a framework that is used during strategic analysis to scan the external macro-environment in which a firm operates
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