16 Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: • What is an agency brief and what are its various components • To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data • Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure
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CIVL980 – ADVANCED COMPUTER APPLICATION GROUP PROJECT #1: Finite Element Modelling and Analysis of a Pedestrian Bridge in North Sydney Felix Le Besnerais 4410348 Tuan Vu Ho 4381920 Table of Contents Executive Summary This project details all the procedure to evaluate static and dynamic responses of a pedestrian bridge. To this end‚ we need to: Prepare sketches showing the layout of the structure including its member sizes and dimensions. Determine and calculate
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looking at someone‚ one can tell how they are feeling by staring into his or her eyes. Our eyes never lie. Our eyes will often mirror our souls and display our true inner emotions. In Elie Wiesel’s autobiographical narrative‚ Night‚ he uses the eye motif to portray characters’ true souls. In some parts of the narrative‚ Night‚ Wiesel used eyes to display the hope and positive emotion in characters. In the beginning of the story‚ eyes were used as an indication of Moche the Beadle’s calmness in the
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The v-type hay ray rakes tow behind frame’s main role is harvesting hay. The hay should be harvested soonest possible and removed from direct sunlight. After the grass is cut it is exposed for a while to dry up. The V-type hay ray rake tow behind frame is among the type of machinery used in the harvesting of hay. The rake is designed in a suitable way that allows it to harvest the hay. It is comprised of wheels that are angular shaped. The wheels are propelled majorly across the ground which allows
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Themes Themes are the fundamental and often universal ideas explored in a literary work. The Forcefulness of Love Romeo and Juliet is the most famous love story in the English literary tradition. Love is naturally the play’s dominant and most important theme. The play focuses on romantic love‚ specifically the intense passion that springs up at first sight between Romeo and Juliet. In Romeo and Juliet‚ love is a violent‚ ecstatic‚ overpowering force that supersedes all other values‚ loyalties
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When a tooth emerges from the gum tissue it is called eruption. This normally happens at the age of 6 months. In most cases the first teeth to erupt are the mandibular central incisors (lower)‚ then the maxillary central incisors (upper) this usually happens at the ages of 6 months to 12 months. The anterior portion of the mouth is the first to erupt‚ then the posterior follows. Sometimes infants are born with teeth‚ these are called neonatal tooth‚ in some cases the these are lost
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Throughout the novel‚ readers are shown different symbols and motifs‚ through the characters actions and characteristics. Feathers and birds are a key motif that helps showcase the theme of freedom and links between birds and Skellig. In addition‚ evolution is significant in this novel. The way David Almond writes about evolution between Skellig and Mina shows the importance of evolution. Birds help symbolize the theme of freedom. At the start of the novel Skellig is weak‚ vulnerable and scared
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The Portrait concentrated on stating themes‚ arranging apparently transparent words into configuration of utmost symbolic density. For example during the passage where the director proposes Stephen to enter priesthood ‚ words like "the looped cord"‚ "the shadow"‚" the skull ‚ twice emphasized waning daylight ‚ "cross blind‚ "blind to the cross"‚"blinded by the cross" all convey the denial of nature and entrapment for Stephen which the Priest’s office represent for Stephen. The central image‚ the
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irrationality. The focal point of the sculpture is the set of brass tacks lined up in the center of the iron; these dangerous components transform the work into a weapon and‚ in turn‚ a representation of war. By stripping the iron of its purpose‚ Man Ray creates a simply worthless and impractical item; this parallels the basic principles of Nihilism‚ which focus on the idea that humanity and life do not have any worth or purpose. From another perspective‚ The Gift also focuses on Nihilism through its
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Themes The Search For Redemption Amir’s quest to redeem himself makes up the heart of the novel. Early on‚ Amir strives to redeem himself in Baba’s eyes‚ primarily because his mother died giving birth to him‚ and he feels responsible. To redeem himself to Baba‚ Amir thinks he must win the kite-tournament and bring Baba the losing kite‚ both of which are inciting incidents that set the rest of the novel in motion. The more substantial part of Amir’s search for redemption‚ however‚ stems from his
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