Marketing MBA Fall 2013 Mattel Individual Case Report I. Executive Summary Mattel‚ Inc. (Mattel or ’the company ’) designs‚ manufactures and markets toys across the globe. The company operates in the Americas‚ Europe and the Asia-Pacific region. Headquartered in El Segundo‚ California‚ and the company employs approximately 30‚ 000 people as of December 31‚ 2012. Mattel has some of the highly recognized brands in the toy industry‚ with its core brands providing strong sales
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consumer products companies. Marketing strategy: Mattel’s global marketing success can be linked to its new-product development effort. Mattel markets as much as 80 percent of its product offerings to a global audience‚ with just 20 percent geared to individual country markets. Mattel’s product introductions as well are global in scope. For example‚ Mattel launched Rapunzel Barbie on the same day in 59 countries supported by a televised advertising campaign broadcast in 35 languages. The widening
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products our consumers trust. Mattel has received several honors for our global citizenship efforts. In 2009‚ Mattel is listed in the top 10 of the “100 Best Corporate Citizens‚” is ranked one of the “World’s Most Ethical Companies” and has been named for the second consecutive year to FORTUNE Magazine’s list of the “100 Best Companies to Work For.” These honors speak directly to the heart of Mattel’s culture and the values shared by our employees around the world. Today‚ Mattel is the largest toy
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The company that I chose to use as the basis for this assignment was Mattel‚ Inc. and Subsidiaries. They have their most recent financial statements available right on their website. This paper will analyze the disclosures related to cash and cash equivalents‚ receivables‚ and inventory. It will also identify the components of cash and cash equivalents. Cash and Cash EquivalentsThe balance sheet lists a balance for cash and equivalents at $997‚734 (in thousands). The disclosure for cash and equivalents
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chapter Motivation Definitions of motivation Importance of motivation Elements of motivation Motivation process Characteristics of motivation Motivation factors Types of motivation Theories
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Case Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world‚ a publicly traded organization with a market capitalization of over $6.5 billion‚ employing approximately 36‚000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). In the summer of 2007‚ Mattel suffered a major product recall incident. The first recall was the result of vendor failure in China where traces of lead paint were discovered
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Case #8: Mattel and Toy Safety Case # 8 Mattel and Toy Safety Do you believe that Mattel acted in a socially responsible and ethical manner in regard to the safety of its toys? What should or could Mattel have done differently‚ if anything? I do believe that Mattel took an initiative of social responsibility and acted in an ethical manner. The issue of lead paint was introduced to the business. The company then addressed it to their overseas production facilities and took all
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Motivation Christine Walters PSY/355 Jeremy Christensen Motivation Motivation is the process in which behavior is initiated‚ guided‚ and maintains goal-oriented behaviors. “We may define motive (or motivation) as a need‚ want‚ interest‚ or desire that propels someone (or an organism) in a certain direction” (Psychology‚ 2014). Motivation cannot be directly observed but through behaviors we see it manifested. It is thought of as the driving force that compels a person to do something in order
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Sources of Motivation Kenneth F. Green PSY/355 May 9‚ 2012 Barbara Ann Fuselier Sources of Motivation Meeting up with a lifelong friend after years apart the conversation explores the happenings in each other’s lives. The lifelong friend reveals he has just received his Master’s degree. He indicates several reasons for pursuing his college education and suggested it is worth it. As a million reasons flood the brain about why it is not worth it‚ the decision to have an open mind prevails
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24/02/13 STUDENT MOTIVATION A Review of Traditional and Current Theories of Motivation in ESL Curtis Kelly Overview Motivation is the great‚ unspoken problem of English education in Japan. It is “great” because it is probably the most difficult single problem classroom teachers face. Whereas motivation is rarely a problem for ESL students studying in English speaking countries‚ it is the major problem for EFL students studying English in their home countries (Wigzell & Al-Ansari‚ 1993).
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