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    Brunel Business School Master of Science ------------------------------------------------- ------------------------------------------------- TITLE STRATEGIC MARKETING MANAGEMENT MODULE CODE MG5553 Individual Coursework Assignment Word Limit: 3000 words Submission Deadline: Monday‚ 21st January 2013 by 12 noon The assignment requires you to carry out a Marketing Research and Planning Project covering a period

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    CHAPTER 12 - DANONE IN CHINA 1. What were the intentions of Wahaha Group and Danone when setting up joint ventures in China? The intentions of Wahaha Group to joint venture with Danone is Wahaha Group expected to adopt new technology and managerial techniques from Danone. The Wahaha Group is also need cash to expand. On the other hand‚ the Danone has different intentions when deciding do the Join Venture with Wahaha Group. As the foreign companies‚ Danone has lack of management depth and size

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    Chapter 5: International Trade Theory Items to accomplish for this chapter: • Answer the questions below in the Discussion Forum 1. Mercantilism is a bankrupt theory that has no place in the modern world. Discuss. 2. Is free trade fair? Discuss 3. Unions in developed nations often oppose imports from low-wage countries and advocate trade barriers to protect jobs from what they often chaacterize as "unfair" import competition. Is such competition "unfair"? Do you think that this arguement

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    problems faced by these food companies‚ several recommendations are given to help ease these problems. The former World Health Organization (WHO)‚ Director General‚ Gro Harlem Brundtland emphasizes on demand to the solutions of this problem‚ and the International Food and Beverage Alliances (IFBA) produce specific recommendations to the food industry. Below is the table taken from the article about the recommendations to help release the food companies from the challenges that they are facing. The food

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    the government to be the same as it is today in the years to come. Economic Openness – The degree of openness of an economy determines a government’s freedom to pursue economic policies of its choice and the susceptibility of the country to international economic

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    poor and workers seriously suffer during the production process. The willingness of Wal-Mart to fight with the abusive system‚ in which these plants produce their products that we can see on Wal-Mart shelves‚ is an example of ethical way of doing business. If all shopping chains would adhere to a code of ethic in that way‚ it would really make a difference in the world. The benefit is that Wal-Mart is a place where people can do their shopping and be sure‚ they are buying stuff manufactured at plants

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    1. What are the three main causes of small-business failure? a. The 3 main causes of businesses fail are management shortcomings‚ lack of training‚ and government regulations. Many times people are unprepared for the demands of running a small business.  It takes all of your time‚ money and energy to keep a small business alive.  .  In the beginning it’s all about you and you have to be honest with yourself about just how capable of a manager you are.  If you make rash‚ fearful decisions or if you

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    Cruises‚ i.e.‚ sea voyages for pleasure‚ offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international‚ from the routes traveled to the use of flags of convenience to the locations of shipyards to the staffing of vessels. By far the largest cruise competitor is Carnival Corp.‚ which claims more than 40 percent of the global cruise market and owns

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    Strengths | Weaknesses | * L’Oreal operates in Europe‚ Asia‚ North America‚ South America and Oceania. * Celebrities from each area endorse L’Oreal products‚ this means they have adapted their products to each country they operate in. * Loyal Customers. * Quality products and a reasonable price. * Popular beauty brand. * When customers are abroad they will be able to purchase L’Oreal products whist away from home. | * L’Oreal has a lot of competitors who are also a MNC. For example

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    50 M BA E SSAYS THAT WOR K E D by ADMISSIONADO Admissionado Guide Hello there! Welcome to Admissionado’s 50 MBA ESSAYS THAT WORKED - Volume One. So you’re applying to graduate school and‚ my my‚ you’ve chosen some of the most selective‚ elite and hard-hitting top programs in the world. You feel you can shine at these prestigious institutions and now (you can’t believe it) you’re actually applying. Whoa. Perhaps it’s a career change that has set you on this path. You’ve been climbing

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