At present‚ understanding consumer motivation is very important to marketers in modern marketing. However‚ the key to consumer motivation‚ understanding the consumer needs is the first factor that marketers should know at first. “Human needs or‚ in this case‚ consumer needs are the basis of all modern marketing. Needs are the essence of the marketing concept.”(Schiffman‚ 2008). Maslow’s hierarchy of needs is a well-known theory in psychology which can help marketers understanding the consumer needs
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Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
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Project Report on Motivation Level of Employees or Employees Motivation Certificate This is to certify that the research project report entitled “Motivation Level of Employees” has worked on Final Year Student of MBA under my supervision. She has showed a tremendous zeal‚ working spirit and enthusiasm towards this project. I certify that this research work is original and have the requisite standard of an MBA student. Therefore‚ I recommend the same for evaluation. I wish her all the best in
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MOTIVATION STATEMENT Since I was in Senior High School‚ I have believed that mathematics is an important factor in a life. All human activities in several fields such as information technology‚ economics‚ physics‚ social and others will run well if they are cited in a good mathematics framework. This circumstance stimulated me to attend faculty of mathematics and natural science. I choose statistics as my specialization even though at this time‚ there weren’t many people know about statistics
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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Fast Fashion and its Advantages Fast fashion goes with the English adage - out of sight‚ out of mind! Fast fashion defines the different fashion trends in clothing‚ apparels‚ jewelry‚ accessories‚ etc.‚ that hit the market‚ hit their peaks and zoot out of sight before you even have time to make up your mind about whether you liked it or not! Here are the advantages of Fast Fashion. Veni‚ vidi‚ vici! - Julius Caesar Followers of fast fashion will agree that the above quote aptly epitomizes
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Drew‚ Linda and Bailey‚ Sue and Shreeve‚ Alison (2002) Fashion Variations: Students Approaches to Learning in Fashion Design. In: Exploring effective curricula practices in art‚ design and communication in Higher Education: Proceedings for the 1st international centre for Learning and Teaching in Art and Design‚ Conference‚ 11-12 April‚ 2002‚ RIBA London. [Creative Arts and Design Clothing/Fashion Design Education Research and Study Skills in Education] Downloaded from: http://ualresearchonline.arts
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prehistoric times. The ancient Egyptians‚ Babylonians‚ and Greeks all used it. The purpose of the arch in these cultures‚ however‚ was limited to supporting small structures‚ such as storerooms‚ and people often used columns to support the roof. This design limited the size and scope of a building. As a result‚ builders could not construct extremely large palaces or government buildings. The ancient Romans created an arch that could support huge amounts of weight. How did the Romans accomplish this
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ct Analyse the effect of ‘Globalization’ on fashion with special reference to the impact of Japanese designs on the European scene. The definition of globalisation is quite complex and extremely controversial. However globalization with reference to the fashion industry helps defines the development of what has been termed as „world fashion‟. Preferred garments of young people is quite often the same. A phenomenon made possible by the exploitative mechanisms of globalization. The globalization
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Steve Mergarten Mrs. Malaspino English 12 A November 28‚ 2009 Becoming a Fashion Designer Cynthia Nellis‚ in her column “Day in the Life of a Fashion Couture Designer”‚ says‚ “... nothing is ever typical in the world of fashion...no day is ever ’routine’‚ although we begin and end each day more or less the same: in early‚ out late.” Working as a Fashion Designer is a very busy‚ hard and challenging job. You have to provide a lot of strengths in creativity‚ marketing and determination; to be
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