CHAPTER 4 Consumer Motivation 1. Key Concepts Innate needs Acquired needs • Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfill either or both kinds of needs. • Specify both innate and acquired needs that would be useful bases for developing promotional strategies for: o global positioning systems o sunglasses with built-in earphones and an MP3 player o recruiting
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The aim of this lesson is to understand how an individuals personality affects their motivation (Equivalent to UK A-Level Physical Education) Some people are more naturally driven to achieve set goals than others. These people like to push and challenge themselves. What is it within this type of person that motivates them? And why do others not have this desire? It is thought that when it comes to motivation‚ there are two personality types: Need to Achieve (NACH) These are the people
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University of Phoenix Material Motivation Complete the following matrix. When presenting real world examples‚ do not use the examples listed in the text. Theories of Motivation Theory Type Key components of the theory Real world example Similarities and Differences Instinct Theories Behaviors occurring in response to internal cues. Natural instincts such as laughing‚ fear. Being scared of high places. This occurs without thinking to do something with our minds. Instinct allows
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Hierarchy of Needs Theory Abraham Maslow is the man behind the highly-known motivation theory which was defined by the hierarchy of needs. Maslow concentrated on five existing needs in each different human. Physiological Needs Safety Needs Belonging or social Needs Esteem Needs Self-actualization needs. Each of these needs is described in the exhibit above. Maslow identifies the physiological need as the first step in order to reach to the Self-actualization needs. When each need is fully satisfied
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HCS 325/ Week 4 April 9‚ 2012 Megan Elkington University of Phoenix HCS 325/ Week 4 April 9‚ 2012 Megan Elkington University of Phoenix Motivation can be a very powerful thing. It is used to give individuals accountability‚ direction‚ persistence and more effort in what they are doing or trying to achieve. An employee who is highly motivated works hard and their job and shows enjoyment in what they are doing. As a health care manager you play a large role in how motivated
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HRMT Case analysis Case name: Engstrom Auto Mirror Plant: Motivating in good times and bad Date of submission: 13`th February‚ 2012 Group – S2‚ Section 4 Members: Abhishu Agarawal‚ Vivek Changoiwala‚ Keshav Sunder‚ Nitesh Rathi‚ Reshma Maria Sabu Problem Statement What changes should bent make in the Scanlon plan to make the impacts of the plan sustainable? Background of the case Ron bent‚ the plant manager of engstrom auto plant was hired when the company was facing severe problem of
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Motivation Evaluation Carrie Kurtz PSY 230 12/6/12 Wendy Conaway‚ Ph.D. The famous person that I chose to write about is Harrison Ford. Harrison Ford started off as a cabinetmaker. He did this job for fifteen years‚ just to make sure that he was able to pay his bills and put food on the table every day. Harrison Ford worked as a stagehand for The Doors‚ he built sound studios for Sergio Mendes‚ and he made cabinets for George Lucas. At the time George Lucas was not a well-known producer
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Theories of Motivation Arousal: * A person’s state of alertness and mental and physical activation. Arousal Theory: * People are motivated to maintain an optimal level of arousal. * The optimal level is different for all of us. Stimulus Motives: * Motives that cause us to increase stimulation. * Appear to be unlearned‚ * Curiosity‚ exploration‚ and play that occur when your arousal is too low. Yerkes-Dodson Law Yerkes-Dodson Law: * Principle that performance on a
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Motivation and Compensation Motivation and Compensation Attrition problems occur when an organization is going through changes. Magic Graffix seems to be having problems with recruiting‚ training‚ and retaining employees. The gradual reduction of a workforce by employees’ leaving and not being replaced rather than by their being laid off is called attrition. Attrition can be explained after a little digging to see where the problem actually occurs. The problem of diminishing employees for Magic
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Self motivation is paramount to success in life. You must learn how to motivate yourself. In the present situation now‚ it is difficult to keep our spirits up and high‚ but knowing the right way to focus on the positive outlook in life‚ we will be able to achieve our dreams. We need to encourage ourselves to accept opportunity‚because if we stop believing and trusting to what we can do in a particular situation‚ who else will? Why are we striving in life?What makes an individual work hard? I
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