1 MEANING OF MOTIVATION Motivation has been variously defined by scholars‚ usually one or more of these words are include in the definition: desires‚ wants‚ aims‚ goals‚ drims‚ motives and incentives. “Motivation” is a Latin word‚ meaning “to move”. Human motives are internalized goals within individuals. As Berelson and Steiver state: “A motive is an inner state that energizes‚ activates or moves and directs or channels behaviour toward goals”. Definition of motivation “According
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Kazakpayev Maxat Motivation Motivation - is the process encouraging people to work. There are many different aspects of the theory of motivation‚ and they are: 1. Historically‚ the early views on motivation to work‚ such as the policy of "carrot and stick". The adherents of this view think that man is by nature lazy‚ sly‚ selfish‚ wants to give less and get more‚ hence there is a need to constantly force him to work and systematically encouraged to achieve high results. 2. Content theories
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|BASIC MOTIVATION CONCEPTS | LEARNING OBJECTIVES After studying this chapter‚ students should be able to: 1. Outline the motivation process. 2. Describe Maslow’s need hierarchy. 3. Contrast Theory X and Theory Y. 4. Differentiate motivators from hygiene factors. 5. List the characteristics that high achievers prefer in a job. 6. Summarize the types of goals that
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MOTIVATION IN DEFENCE ORGANIZATION This paper presents the findings with regards to the motivation levels of Officers in the Defence Sector under several parameters. The Indian Army serves as the ultimate instrument for maintaining the unity and the integrity of the nation in the face of external threats and internal unrest and disturbances. Teamwork breeds comradeship which‚ in turn‚ leads to pride in belonging to a team and fosters esprit de corps. Motivation thrives on a continuing sense
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Motivation Every Individual has specific goal to achieve. These goals are only achievable if the individual is enthusiastic about the goal. One of the most key factors that lead one to their goals is the drive. This drive is also known as Motivation‚ a process that starts with a physiological or psychological need to do an aimed task or it can be said as the reason for doing something. Though motivation is essential in our life it cannot be purchased like we purchase other necessities. But luckily
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Cadbury Australia Pty Ltd INTRODUCTION Cadbury Australia is engaged‚ with its subsidiaries‚ in the manufacture‚ distribution and sale of confectionery and grocery products. The Company’s principal product groups include confectionery products sold in the form of bar goods‚ bagged items and boxed items‚ as well as grocery products in the form of baking ingredients‚ chocolate drink mixes‚ peanut butter‚ dessert toppings and beverages. Cadbury manufactures confectionery products in a variety of
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On February 2‚ 2010 Kraft and Cadbury‚ two leading firms in the snack industry finalized their merger decision after five months of negotiation. In this report we will examine why it made strategic sense for the two companies to combine and evaluate the performance of the combined companies since its merger. In particular we will analyze the post-merger financial statements and highlight a few points regarding the accounting. INTRODUCTION OF KRAFT AND CADBURY Kraft Foods Inc. (KFT) is the
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An understanding of the psychological theories of motivation allows one to critically analyse a total rewards approach. Motivation is seen as an important notion in psychology. Psychologically people have their own interior motivations‚ such as love‚ happiness and self-worth and they are also motivated by things outside themselves that for some reasons may cause them to take action. It is the process by which we behave the way we do and direct and make us persevere in our efforts to accomplish
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Motivation 1. Motivation 1.1 The Concept of Motivation Motivation may be defined as psychological forces that determine the direction of a person’s behavior in an organization‚ a person’s level of effort and a person’s level of persistence in the face of obstacles. It may also be defined as the Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job‚ role or subject‚ or to make an effort to attain a goal. Motivation results
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Bibliography 7 Business Environment Market/ Company Information Cadbury officially known as Cadbury Enterprises‚ is a British confectionary company owned by Mondelez International (Reuters 2010) Cadbury was first established in Birmingham‚ United Kingdom by John Cadbury in 1824 ( Cadbury 2013) and its headquarters are based in‚ Uxbridge London. Today Cadbury is best known for many of its different confectionary products‚ which include Dairy milk‚ Crème Egg
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