Motivation Larry Page and Sergey Brin‚ the founders of Google Inc.‚ did not want to apply the traditional culture of corporation based on extrinsic rewards system only and where employees are stuck in a cubicle for hours without sharing ideas or experiences. As the traditional “Do a great job and you will be recompensed with a increment in your salary”. Larry Page and Sergey Brin‚ wanted to create something more‚ an innovative culture in which Human Resources will be call “People operations”‚
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Three types of motivational theory can be seen in different organization. The theories are: Maslow’s hierarchy theory‚ Herzberg’s theory and vroom’s theory. Maslow’s theory indicates that where motivation fulfills the demand and needs of an employee. Maslow discovered the theory in 1943. This theory can be shown as pyramid. There are down to top approach in this theory. A new comer always needs his job for satisfying himself by getting food and shelter which is a psychological need. The second lower
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BRAND AUDIT OF CADBURY DAIRY MILK Presented By: Group 1: Sonia Dadlani Leena Chellani Pallavi Vats Chandan Pahelwani Nikunj Gajara Atirek Neeraj Yashwant TABLE OF CONTENTS LIST OF FIGURES ABSTRACT The journey of Cadbury started way back in the year 1905 from Bourneville‚ UK. But it came to Indian market in 1948. From the time it was introduced in India‚ Dairy Milk has been the market leader in the confectionery segment. It has average daily sales
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CASE INCIDENT 1 : MOTIVATION IN THE HONG KONG POLICE FORCE Would you be interested in working as a Hong Kong police officer?Why or why not? I would be interested in working as Hong Kong police officer because the department is paying great attention to the employees morale and motivation.This can be seen by the way the department treat their employees by rewarding them with awards and recognition after the employee had accomplished a special achievement and performed their assigned duties at
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Motivation may be defined as psychological forces that determine the direction of a person’s behavior in an organization. Motivation is central to management because it explains why people behave the way they do. A persons’ behavior tells how motivated they are to do their job at a higher performance level. There is intrinsically and extrinsic sources for motivation (Gareth‚ 2009) There are also two motivational theories which explains how an employee can be motivated. Intrinsic behavior is
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considered by the organisation. The pyramid that is typically used to describe Maslow’s (1943) theory (Appendix 2) shows the process in which employees rise from one step to the next. Maslow’s (1943) pyramid allows employees to evaluate their personal motivation within set stages‚ with basic needs at the bottom and higher needs at the top. Although there are limitations to this theory “Maslow’s theory has attracted two main criticisms. First‚ it is vague and cannot readily predict behaviour. Second‚ it’s
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Cadbury’s Caramel Busy Bee Advert Denotation- A female bunny‚ wearing a pink bow‚ sits in an open area under a tree. A bumble bee buzzes down from the tree and flies into a flower. The bunny tells the bee to relax and feeds him chocolate. The bee and bunny both relax when a mole come digging by disturbing them and pops up where the bunny was sitting‚ she moves and offers him chocolate‚ then he blushes. Connotation- The area is outside and isolated from any industrial disturbances. Nature is seen
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GORILLA AD CAMPAIGN OF CADBURY Anuj Kwatra – U110009 Hitesh Agarwal – U110024 History of the Ad Gorilla Ad is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. It was a 90-second television and cinema advertisement‚ which formed the centre piece of their new ad campaign. It was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself comprised appearances on billboards‚ print newspapers and magazines
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Employee Motivation‚ Recognition‚ Rewards‚ and Retention: Kicking It Up a Notch! By Demetrice Branch W eaver employs more than 400 team members at offices in Austin‚ Dallas‚ Fort Worth‚ Houston‚ Midland‚ Odessa‚ and San Antonio‚ Texas. Operating offices in disparate geographical areas presents challenges in establishing unified practices across all locations. Moreover‚ business expansion fueled by acquisitions and organic growth presents challenges in maintaining an atmosphere where employees
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work on the project [CADBURY INDIA LTD.]. Sincere thanks to our project guide [PROF. JALPA] for her motivation & constant support at critical juncture during the entire course of preparation that has encouraged us to come up with this project. Thanks to our library staff for their cooperation & supply of books as & when demanded. We are indebted to our parents & to our colleagues for their manual support‚ help & for everything. THANK YOU 3 INDEX 1. Introduction to Cadbury ltd. 2. Company s
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