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    In United States vs. Microsoft Corporation it was a case of U.S. antitrust law in which the Microsoft Corporation supposedly violated the 1890 Sherman Antitrust Act sections 1 and 2. Section 1 of the Sherman Act states that anti-competitive behavior such as contracts‚ combinations‚ and conspiracies in restraint of trade are all illegal. Section 2 states that establishments of monopolies and attempts at monopolies are illegal and the violation must be proved. The case was initiated in May of 1998

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    MOTIVATION The process of activating behavior‚ sustaining it‚ and directing it toward a particular goal. Motivation moves people to act and accomplish. THEORIES OF MOTIVATION Content Theories – are those that focus on analyzing the wants and needs of an individual. 1. Hierarchy of Needs Theory of Abraham Maslow 2. ERG Theory of Clayton Alderfer 3. Acquired Needs Theory of David L. McClelland 4. Two-Factor Theory of Frederick Herzberg Hierarchy of Needs Theory of Abraham Maslow 1. Physiological

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    Training and Motivation

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    To What Extent Can We Attribute High Individual Performance To Employee Training‚ Learning And Development? Your name M00 Word Count: 1‚946 In this composition‚ we explore the relationship between training and learning‚ and to what extent is affects individual job performance. Before we look into that‚ we define job performance as “the value of the set of employee behaviors that contribute‚ either positively or negatively‚ to organizational goal accomplishment” (Colquitt et al‚ 2009:

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    There is an increasing need to boost market penetration of the product early on in its life cycle due to ever changing technologies and shorter life span of the product. There are various techniques which help achieve this task –first mover ‚ Pre-announcement‚ constant innovation etc. By reaching the market first a firm enjoys distinct advantages like the second mover doing only 71 % as well in market share in fmcg goods and 76% as well in industrial products. These advantages stem from the fact

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    Corporate communication strategy of Microsoft Contents Introduction and overview: 2 The communication strategy and its framework in the organization: 3 Communication framework: 4 External communication: 4 Internal communication: 6 Identity‚ Image‚ and Reputation: 6 Conclusion and recommendation: 7 References: 8 Introduction and overview: Microsoft Corporation was established by the two partners Bill Gates and Paul Allen in United States in 1975 with their head quarter in Redmond city

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    Projective Techniques

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    Projective techniques in market research: valueless subjectivity or insightful reality? A look at the evidence for the usefulness‚ reliability and validity of projective techniques in market research Clive Boddy Middlesex University Business School Projective techniques are often used in market research to help uncover findings in areas where those researched are thought to be reluctant or unable to expose their thoughts and feelings via more straightforward questioning techniques. However‚

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    Consumer Motivation

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    Consumer Motivation LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Understand the types of human needs and motives and the meaning of goals. 2. Understand the dynamics of motivation‚ arousal of needs‚ setting of goals‚ and interrelationship between needs and goals. 3. Learn about several systems of needs developed by researchers. 4. Understand how human motives are studied and measured. CHAPTER SUMMARY Motivation is the driving force within individuals

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    Motivation theories

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    Motivation Theories Mc Gregor Theory X and Theory Y Mc Gregor outlined two sets of theories and he labelled them theory X and theory Y. Theory X and Theory Y offer different perspectives on how to best motivate employees as a manager. Your management style is strongly influenced by your beliefs and assumptions about what motivates members of your team: If you believe that team members dislike work‚ you will tend towards an authoritarian style of management (Theory X); On the other hand‚ if

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    Introduction to Motivation

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    the magic that changed the life of Wilma Rudolf ;it was nothing but MOTIVATION. We all want to achieve something in our life and for our dreams to come true‚ we need to have fire in our belly ‚the true hunger for success. The story doesn’t end here; circumstances are rarely favourable for working on desires and then we need motivation to drive us to right path.Motivation may be explicit or may be sometimes implicit. Motivation may be internal or may be external. World is changing proportionately

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    Employee Motivation

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    EMPLOYEE MOTIVATION AN INTRODUCTION Some warm-up exercises Motivation‚ talent‚ experience‚ wisdom‚ opportunities Before you jump into the material‚ or at least at some stage in your research‚ try the following warm-up exercises to develop your thinking. Write down what you think: • Motivates a member of a government cabinet? • Motivates a member of a board of directors of a commercial organization? • Motivates a member of a board of directors of a non-commercial organization?

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