Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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PepsiCo Inc.‚ profitability ratios | | | Dec 29‚ 2012 | Dec 31‚ 2011 | Dec 25‚ 2010 | Dec 26‚ 2009 | Dec 27‚ 2008 | Return on Sales | | Gross profit margin | 52.22% | 52.49% | 54.05% | 53.51% | 52.95% | Operating profit margin | 13.91% | 14.48% | 14.41% | 18.61% | 16.09% | Net profit margin | 9.43% | 9.69% | 10.93% | 13.75% | 11.89% | Return on Investment | | | | | | Return on equity (ROE) | 27.71% | 31.29% | 29.86% | 35.38% | 42.47% | Return on assets (ROA) | 8.28%
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Assignment 6 Motivation is known as the powerful force that causes the change from desire to willpower in life. Hunger is one example of motivation which creates the desire to eat. Motivation can also be defined as the procedure that starts guides and continues goal oriented actions. Motivation is generally used to explain the reason for a person’s actions. Another example of motivation is when a student is really motivated to get into medical school‚ so he/she studies every night for it. There
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MOTIVATION IN DEFENCE ORGANIZATION This paper presents the findings with regards to the motivation levels of Officers in the Defence Sector under several parameters. The Indian Army serves as the ultimate instrument for maintaining the unity and the integrity of the nation in the face of external threats and internal unrest and disturbances. Teamwork breeds comradeship which‚ in turn‚ leads to pride in belonging to a team and fosters esprit de corps. Motivation thrives on a continuing sense
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Buchanan defines motivation. ‘Motivation is a decision-making process‚ through which the individual chooses the desired outcomes and sets in motion the behaviour appropriate to them’ Buchanan‚ D. & Huczynski‚ A. (2004) Organizational Behaviour An Introductory Text‚ 5th Ed Motivation is a desire to achieve a goal‚ combined with the energy to work towards that goal. Employees who are motivated have a desire to complete the requirements of the task at hand. Motivation is a key element
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MOTIVATION Concept of Motivation: Motivation is a psychological concept which acts as a force that propels a person to act or not to act in a certain way. Robert D. Irwin defines motivation as “Motivation means a process of stimulating people to action to accomplish a desired goal”. A manager needs to coordinate several factors of production and these factors can be classified into non human and human factors. The efficiency of non human factors such as material‚ machine‚ etc depends on the technology
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“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
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AMITY UNIVERSITY RAJASTHAN AMITY BUSINESS SCHOOL TERM PAPER MOTIVATION SUBMITTED TO: SUBMITTED BY: Dr. Mrs. Preeti Yadav Akshay Karnwal B.com (Hons)
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In favour of Pepsi: 1st advert: Coke vs Pepsi Two delivery drivers for Pepsi and coke are sat at a diner and ask for a Pepsi and coke‚ they are both working late to make some extra money and have a joke and laugh together after liking a song that was playing‚ they offer each other their drinks but when the coca cola driver drinks the Pepsi he has a drink but doesn’t give it back‚ the camera shows the outside of the diner and shows windows smashing‚ they’re having a fight or disagreement. I didn’t
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Activity 5 Topic 6: Motivation and rewards In this topic you have covered an important theory of motivation called Expectancy Theory. Let’s apply this theory to your university study‚ specifically the upcoming essay assessment. There are three expectancy factors that will affect your motivation to succeed: * Expectancy is your belief that working hard on your essay will result in the production of a good quality piece of work (i.e. a least a high pass or credit although more able students
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